The purpose of this report is to find the problems in the advertising of thecompany norlec, to achieve in the future a better communication with the costumers.
For it, we have realized a survey to the clients, and this way to havethe necessary information.
the survey of customers has been very effective, showing the following information about the differentmeans of communication in our company that advertises: the most notable for customers and therefore more reminiscent of our company with 40 radio %. Thefollowing are the 24% magazines and billboards with 17%. These three are the most effective means of communication with the client. However, the website only has anumber of visits by 10%, but figured that in the future be increased by the speed of Internet communication.
And finally the one that fewer success to had tobeen the direc e-mail with 9 % of the polled ones, not many people it read.
FINANCING OF THE ADVERTISING
The cost of the methods of advertising theyare high and for it there will be necessary to stop the least effective.
The radio ascends to 120000 pounds, but it is a good expense due to the fact thatthey are the clients those who say that they know the company for this method.
The magazines have a good relation quality I boast, since they are 45000pounds.
The company has been still a few good methodos of advertising but it has to lower costs, to be able to increase in other more effective.