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UNWTO has been always a perfect source for all tourism students, experts and academic leaders of tourism management. I have been studying on tourism for 9 years and UNWTO (earlier known as (AKA) WTO) has been my first door to knock when I need the facts and figures concerning tourism industry.

So unwto has released Tourism Highlights 2010 and it is greater than the others. They have changedthe reporting design and that is a good call I guess. It is now more clear to digest the report. But I wish that it should have cover more pages. 12 pages is not enough to abstract the whole year.

Here is the UNWTO explanation of Tourism Highlights 2010;

UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2009.

Thebooklet offers statistics and analysis on international tourist arrivals, international tourism receipts, a summary of results by region, major regional destinations by arrivals and receipts, outbound tourism, generating regions as well as the ranking of top tourism destinations by arrivals and receipts, and the top spenders list.

UNWTO has changed the reporting style and the new one is so muchbetter...

Also some new tourism students might need to know what UNWTO is and how it serves. So here is so brief information about UNWTO
The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as aglobal forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, 7 territories, 2 permanent observers and over 400 Affiliate Members.
Quoted From UNWTO

The first impression on the report is that due to the financial crisis, international tourist arrivals declined by 4.2% in 2009 to 880 million. I qutoted the below abstract of Europeresurlts in 2009 from the report;
Out of all the regions in the world, Europe’s tourism sector, the world’s largest and most mature, has been the hardest hit by the recession. The region, which accounted for 52% of international tourist arrivals and 48% of international tourism receipts in 2009, saw arrivals decrease by 6% to 460 million, while receipts declined 7% in real terms to US$ 413 bn (euro296 billion).

Destinations in Central and Eastern Europe were particularly badly hit, while results in Western, Southern and Mediterranean Europe were relatively better. Many countries in Central and Eastern Europe have been more severely affected by the economic recession and are finding the return to growth more difficult. Overall, arrivals in the subregion are estimated to have fallen by10%.

Nevertheless, a few European destinations still succeeded in posting positive results: Hungary ( 3%), Sweden ( 3%), Turkey ( 2%) and Italy ( 1%). Various other European destinations with easy access over land from nearby markets, such as Croatia (-1%), the Netherlands (-2%), Germany (-3%), Austria (-3%) and Switzerland (-4%), also did better than the region’s average. Among the more affectedin 2009 were destinations within the euro area and with a marked reliance on the UK source market such as Cyprus (-11%) and Spain (-9%), which suffered the impact of a historically weak UK pound. France, the world’s first destination by arrivals, and Greece (both -6%) just matched the trend for the region.
Quoted From UNWTO

UNWTO Tourism Highlights 2010 can be downloaded as PDF. There are twoversions of the pdf file as it appears every year. One is Low resolution (759Kb) and the other is High resolution (3Mb). Here are the direct links;
* High resolution (3Mb) : http://www.unwto.org/facts/eng/pdf/highlights/UNWTO_Highlights10_en_HR.pdf
* Low resolution (759Kb) : http://www.unwto.org/facts/eng/pdf/highlights/UNWTO_Highlights10_en_LR.pdf
Enjoy the figures 
Conclusion

So...
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