unilever

1885 - 1899 Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.
1900 - 1909 Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of rawmaterials.
1910 - 1919 Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.
1920 - 1929 With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.
1930 - 1939Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalises operations, it also continues to diversify.
1940 - 1949 Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.
1950 - 1959Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.
1960 - 1969 As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme.
1970 - 1979 Hard economic conditions andhigh inflation make the 70s a tough time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles.
1980 - 1989 Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalise its businesses to focus on core products and brands.
1990 - 1999 The businessexpands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.
2000 - PRESENT The 2000s start with the launch of Path to Growth, a five-year strategic plan, sharpened in 2004 with Unilever's Vitality mission focusing on the needs of 21st century consumers. In 2009, Unilever announces a newcorporate vision - working to create a better future every day - and enters the 2010s with a new strategy: The Compass. To support this strategy, the Unilever Sustainable Living Plan launches in 2010.




Aunque Unilever no se formó hasta 1930, las empresas que se unieron sus fuerzas para crear el negocio que conocemos hoy ya estaban bien establecidosantes del comienzo del siglo 20.

Empresasfundadoras de Unilever fabrican productos hechos de aceites y grasas, principalmente jabón y margarina. A principios del siglo 20 su expansión casi supera el suministro de materias primas.

Condiciones económicas desfavorables y la Primera Guerra Mundial hacen negociación difícil para todos, por lo que muchas empresas forman asociaciones comerciales para proteger sus intereses compartidos.

Conlas empresas en rápida expansión, las empresas establecieron negociaciones tengan la intención de impedir que otros productores de los mismos tipos de productos. Pero en vez de eso están de acuerdo para fusionar - y así se crea Unilever.

Primera década de Unilever hay camino fácil: comienza con la Gran Depresión y termina con la Segunda Guerra Mundial. Pero mientras que el negocio racionaliza lasoperaciones, también continúa diversificándose.

Operaciones de Unilever en todo el mundo comienzan a fragmentarse, pero el negocio sigue creciendo aún más en el mercado de alimentos y aumentar la inversión en investigación y desarrollo.

Auges de negocio como las nuevas tecnologías y la iniciativa de la Comunidad Económica Europea a la subida de los niveles de vida en Occidente, mientras...