I realised maybe there was going to be a problem with my ability to run a decent business when I found that I was buying more products than I was selling!So I vowed to not buy the next product that I saw advertised, and stop to analyse why I wanted to buy it instead.
I used to think a good product sells itself. Well, it doesn't. Others have sold thesame products I tried selling with far greater success.
Here's what I've learnt.
1. It's all about marketing. Would you buy glue that doesn't stick very well? What if you put the same product on theback of little pieces of paper and call them post-its? What about an anti-bacterial solution that isn't strong enough to kill germs on furniture surfaces? No? What if the seller changed it to anantiseptic mouthwash that cures bad breath and called it Listerine?
2. Target your audience! You may win some new converts by trying to get as many people to see your products as possible. But if you havea limited budget, it helps to try to market to those who are already looking for your kind of product. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You areselling a want, not a need. You have to turn the want into a need.
3. Give a call to action. Do not let them just read the advertisement and move on.
4. Give a free gift, or bonus.
5. Notice mostads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need. Can't expect to sell millions of products bysaying please buy, you don't really need it but have pity on me, I have 12 kids to feed. Please, please please. Help me.
6. Learn to face rejection. I hate this part. I'd really rather not even try. Butthen, I'd have failed before I've even started. Oh, and learn why you got the rejection and how you can change that into a yes, rather than blame the grumpy lady who told you off.
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