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December 2008




An Advertising Supplement to USA Today

VoIP comes of age
2 4 4 5 Foreword from TIA What can VoIP do for me? Great savings and features TCO analysis 5 Savings without the maintenance 6 Features make grade for business 7 Staged migration to business VoIP 8 8 10 10 11 11 12 13 14 14 15 Huge savings and quality Highdefinition audio Taking VoIP mobile Small businesses think BIG Improved Conferencing VoIP: Secure & reliable Seamless switching VoIP at home SIP Trunking Panel of Experts Dealers play vital role in VoIP

Voice over Internet Protocol (VoIP) has finally come of age in the United States and broad availability of VoIP services could not have come at a better time.

VOIP - A TITLE FROM MEDIAPLANETPublisher: Allan Chiu, +1 646 922 1404, allan.chiu@mediaplanet.com Editor: Sean Hargrave Print: Vertis Design: Jez MacBean Photos: istockphoto.com Mediaplanet is the leading publisher of high quality and in-depth analysis on topical industry and market issues, in print, online and broadcast. For more information about supplements in the daily press, contact Kayvan Salmanpour on +1 646 922 1400

TIAPresident Grant Seiffert During challenging economic times, it’s hard to look past the bottom line, and the simple fact is this: VoIP saves money - for businesses and consumers. It also offers manufacturers and service providers in the information and communications technology (ICT) industry opportunities to grow their businesses, in light of the current uncertain economic climate. According toresearch in TIA’s 2008 Telecommunications Market Review and Forecast, the number of VoIP subscribers is expected to grow at a compound annual rate of 20.2 percent through 2011, reaching 33.2 million. VoIP revenue has had a similar growth pattern, increasing from $25 million in 2003 to $200 million in 2004, $1.4 billion in 2005 and $5.0 billion in 2007. Revenue is projected to increase 19.2 percent ona compound annual basis through 2011, reaching $10.0 billion.

In most cases, people are using VoIP phone services to replace their public switched telephone network (PSTN) service, while some subscribers use VoIP to supplement their traditional service, especially for low-cost international calls. The quality of VoIP calls made over managed networks such as those used by cable operators isquite good, and the calls are often nearly indistinguishable from PSTN calls. Cost savings aside, in the long run, convergence and consumer demands for new applications and features will drive growth. Millennials – the generation born between 1982 and 2001 - are driving the shift from legacy technology. There are more than 75 million Millennials living in the United States alone. To put it inperspective, there are more Millennials than Baby Boomers. It is the largest generation – and the

largest market – in U.S. history. It’s the most tech-savvy and techdemanding generation, too. Competition among service providers is fierce, which is also good for companies and consumers. Service providers are aggressively competing for your business. Chances are, if your company hasn’t already switchedto a system that uses VoIP telephony, it will be doing so soon. What’s important to remember about VoIP is it is dependent upon broadband connectivity. TIA will continue to work with the new Congress and the incoming administration to develop a national broadband policy that includes investment in rural broadband deployment as well as long-term research and development. This policy will help VoIP –and all sectors of the ICT industry – realize their full potential. At TIA, we realize that this technology isn’t just a game changer, it’s a life changer, and we advocate for affordable, highly advanced and secure communications services for all Americans.


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