What Is Visual Communicacion Por Muller Marion

Páginas: 40 (9755 palabras) Publicado: 11 de febrero de 2013
Volume 7 Number 2 2007

Studies in Communication Sciences
Journal of the Swiss Association of Communication and Media Research

University of Lugano (USI) Faculty of Communication Sciences

Special Section Research on Visual Communication

Studies in Communication Sciences 7/2 (2007) 7–34

M arion G. Müller*

What iS viSual CommuniCation?
PaSt and future of an emerging field ofCommuniCation reSearCh
in the anglo-american context visual communication has been on the academic radar since the late 1970s. in continental europe the diversity of disciplines and the heterogeneity of national and cultural traditions in researching the visual have hampered a unified approach towards this expanding field of research that is in and by itself transdisciplinary in nature. thisoverarching quality of visual communication research is both the beauty and the beast. the “beauty” is the methodological as well as topical width of the scope that can be covered by visual research. the “beast” is that this disciplinary heterogeneity has, up to this point, deprived visual communication from a wider institutional impact in terms of curricula and third-party funding. in its current state,visual communication as organized in the international Communication association (iCa), can be described as an expanding subfield of communication science that uses social scientific methods to explain the production, distribution and reception processes, but also the meanings of mass-mediated visuals in contemporary social, cultural, economic and political contexts. in this article a particularemphasis is placed on traditions and methods from the german-language tradition since these are little known in the anglophone scientific community. Keywords: “Bild”, image, visual methodology, transdisciplinarity.

* Jacobs university Bremen, m.mueller@jacobs-university.de



marion g. müller

“Ceci n’est pas une pipe” – this is not a pipe. the surrealist painting of Belgian artist renémagritte (19–1967) is often cited when it comes to the paradox of labelling the visual depiction of an object (figure 1). the intrinsic risk of this intellectual procedure that every human being performs on a daily basis, is to Figure 1: René Magritte, confuse the depiction with the “La trahison des images (Ceci n’est actual object, the name with the pas une pipe)”, oil on canvas (1929 ), thingitself. Complex visuals like 64.45 x 93.9 cm, los angeles the artwork of magritte entice County museum of art (laCma)* the beholder to “think twice,” to reflect the very rules and covenants of everyday discourse and of human reflection. the purpose of this article is precisely this – to take a step back and look at the foundations of contemporary visual communication research: What are itsroots? What is its current scope? What are its theoretical foundations and its applied methods? What is the relationship between visual communication and other disciplines – is it a “metascience” or rather a subfield of research? how is visual communication organized internationally? and, last but not least, how can visual communication be defined and what might be its future challenges? this paperwill first review the etymological history of the related, but not identical terms “image,” “picture,” “Bild” and “visual.” the second part is devoted to constrasting visual and textual communication in an effort to better define the commonalities and differences of these two distinct communication modes. the following chapters consider visual communication from three different perspectives – thedisciplinary, and the methodological perspective, concluding with a definition of the field and an outlook on future challenges.
http://collectionsonline.lacma.org/ mWeB /about/modern_about.asp; image source: http://upload.wikimedia.org/wikipedia/en/b/b9/magrittePipe.jpg [10.09.07]
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What iS viSual CommuniCation?

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1. an image is an image is an image? – understanding visuals and using...
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