Wii Mkt

Nintendo Wii
Marketing Plan for Marketing Management
Brian Moats 2/13/2008

Executive Summary

This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with therelease of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report.

2

Contents
Situation Analysis ........................................................................................................................... 4 Internal Environment.................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ...............................................................................................................................4 Competitors ............................................................................................................................. 5 Media ...................................................................................................................................... 5 Suppliers................................................................................................................................. 5 Distributors ............................................................................................................................. 5 SWOT ......................................................................................................................................... 5 Strengths................................................................................................................................. 5 Weakness ................................................................................................................................. 6 Opportunities........................................................................................................................... 6Threats..................................................................................................................................... 7 Marketing Objectives ...................................................................................................................... 8 Marketing Strategies ....................................................................................................................... 9 Select Target Markets andPositioning........................................................................................ 9 Product Strategies ....................................................................................................................... 9 Pricing Strategies ........................................................................................................................ 9 PromotionalStrategies .............................................................................................................. 10 Supply Chain Strategies ............................................................................................................ 10 Implement and Control the Marketing Plan.................................................................................. 12 Action Plans...