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'$ FAÍ}TORY
OF THE FIITURE
José L6pez'radical scheme is taking shape in

Brazilor nearly a decade, José Ignacio i him credit," manvels a cu execuüve. 'TIe I els. Then, they wilt attaeh the únished
López de Arriortúa d¡eamed of Ihas really pushed the needle on this one." I cab to a chassG moving down the assparQ€ a new indusJrial revolu- I lliWf an! other top vw executives de. Isembly line through the suppliers'
t tion. The contmversial auto execu- | dined to be interviewed for this story. I spaces. In a traditioñalfactory,-suppütive, who onee exhorted co-workers at | [inee the lat€,l$0s, such auto makirs I ei= O"tiue" parts to the iaaciing'do.k'or
-to
t}re assembly line]but-final
Qengra! Motors Corp. to eat a 'l¡¡a¡rior I as Ford Mot¡r Co; and Chrysler Corp. I occasionaly
diet" of frr¡its and nuts, tried in vain to I havegiven suppüers respo-nsibiüty fór I a.ssembly i" dotr" by the ármakey's own
persuade cM to build his supe-reffiqent complete modules of parts, such asworkers. At Resende, irnprovements by
I
I
?ctory. Then, in 1993, he defected to I brakes or suspension. But in López' I suppliers in the assemb$pmcess q
German/s Volkswagen to pursue
will cut work hou:s'in the
r- t-.'i..'
the same goal. on Nor-.1.
pl*r b-u* l2za_vs.. a ty-a_iceJ
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WHo'Syear-old Spaniard will finally see
fattory says Roberto Ba¡1;1i.. : .,'., tilDrrñrrñ rrr ññrrr.
;:¡,.'-:
iüs dream come true in" tr'. ,. . YW TRüCI(S
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