A study examining the students satisfaction in higher education

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Procedia Social and Behavioral Sciences 2 (2010) 5446–5450

WCES-2010

Babar Zaheer Butta *, Kashif ur Rehmanb
a b

Ph D Scholr, Foundation University, Rawalpindi, Pakistan Associate Professor Iqra University, Islamabad, Pakistan

Received November 11, 2009; revised December 1, 2009; accepted January 22, 2010

Abstract
This study examinesthe students’ satisfaction in higher education in Pakistan. The study focuses on the factors like teachers’ expertise, courses offered, learning environment and classroom facilities. Students’ response measured through an adapted questionnaire on a 5-point likert scale. The sample size of the study consisted of 350 students belong to different private and public sector universities. The results ofregression analysis reveal that all attributes have significant and positive impact on students’ satisfaction in higher education though with varying degree of strength. However, teachers’ expertise is the most influential factor among all the variables, therefore it requires special attention of the policymakers and institutes. © 2010 Elsevier Ltd. All rights reserved.
Keywords: Highereducation; student satisfaction; learning environment.

1. Introduction Education sector is expanding very rapidly all over the world in recent years. Globalization and digital revolution has created a demand for new and varied disciplines in education. The cost of providing education has gone up manifold due to better teaching methodologies and learning instruments with rising inflation worldwide. Thebrisk increase in the number of institutions in higher education has led to an intense competition. Number of new institutions has been established and enrolment is also on the rise (Isani & Virk, 2005). Students can get information easily and instantly due to advancement in technology and globalization. In this competitive environment only those institutions can excel which are providing qualityeducation and constructive environment to their students, since these factors can influence their choice of admission. Such factors can satisfy students to their institutions and can affect their decisions to attend. Extensive research has been carried out studying the factors which can effect the satisfaction and retention of students. Aldridge and Rowley (1998) articulate that according tostudents’ point of view, good quality education provides better learning opportunities and suggest that the levels of satisfaction or dissatisfaction strongly affect the student’s success or failure of learning. Deshields et al (2005) state that higher education institutions are focusing on identifying and satisfying the needs and expectations of their students. Such factors include student academicachievement, faculty performance, classroom environment, learning facilities and institution reputation.

* Babar Zaheer Butt. Tel.: 00923335119506; E-mail address: babarzb@gmail.com

1877-0428 © 2010 Published by Elsevier Ltd. doi:10.1016/j.sbspro.2010.03.888

Babar Zaheer Butt and Kashif ur Rehman / Procedia Social and Behavioral Sciences 2 (2010) 5446–5450

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The higher educationsector in Pakistan has been undergoing profound transformation during last decade. Many new institutions have been set up and enrolments are also on the higher side. Government has provided numerous incentives to both students and faculty with the collaboration of local and international institutions. The establishment of higher education commission of Pakistan (HEC) is a mammoth milestone in thisregard. Higher Education Commission not only encourages students for higher studies but also equips universities for providing quality education. These education reforms have already led to a remarkable growth and competition in higher education sector of Pakistan. Although this is a positive sign for a developing country like Pakistan that the institutions are meeting the demand of the market...
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