JOHANNA MAYA RAMOS
MBA 7 GROUP B
Table of Contents
1. INTRODUCTION TO E-COMMERCE 2
1.1 What is? 2
1.2 Origins and development 2
1.2.1 The Internet 2
1.2.2 The World Wide Web 3
1.2.3 E-commerce and E-business 3
1.3 Advantages and disadvantages of the E-commerce 4
1.3.1 Advantages 4
1.4 Features of e-commerce technology 4
1.5 Types of E-commerce 5
2. E-COMMERCE ACROSS THE ORGANISATION 6
2.1 E-commerce and Business Strategy 6
2.2 E-commerce and the Information System Strategy 6
3. MOBILE COMMERCE 7
3.1 M-commerce applications 7
4. E-COMMERCE IN REAL LIFE: J&R ELECTRONICS CASE STUDY 9
1. INTRODUCTIONTO E-COMMERCE
1.1 What is?
To define e-commerce, first, it is important to understand the meaning of commerce. In a general definition, and because the word “Commerce” has different meanings, could be defined as the action of exchanging goods or services for money or in kind, usually is on a large scale basis enough to require transportation from one place to another or between differentcountries or continents. At this point, e-commerce could be defined as commerce but conducted electronically so, is the action of buying and selling goods or services conducted over the Internet and through web-based software applications. Perhaps e-commerce is conducted through the internet, it needs the human interaction such as fulfilling and delivering the order; but still the majority of theactivities carried out on the e-commerce could be automated.
1.2 Origins and development
1.2.1 The Internet
It is important, before start to mention the history and development of the e-commerce, mention the revolutionary invention of the Internet. The initial invention of the internet was developed as part of a project in the Advanced Research Projects Agency (ARPA) of the U.S Departmentof Defense; the initial goal of the project was to create a system in which networked computers from the military, government agencies, academic researchers and scientists could communicated with each other even if some of them went off-line. The next step in the development of the Internet was taken in the late 1960’s for four American universities (Stanford University, UCLA, UC and the Universityof Utah) that took the idea and developed ARPAnet. The purpose was to share information between them. The computer-sharing network was success from the start, with e-mail, a very popular application, being developed in 1972. The network grew steadily, linking various government departments and universities. “E-commerce: a platform for integrated marketing, case study on U.S retailing. Wrote byInga D. Schmidt, Thomas Dobler and Michael Schenk”
Until 1983, the Internet consisted of fewer than 500 host computers. In 1984, the National Science Foundation (NSF) realized about the opportunity of the Internet to distribute expensive supercomputer power. By 1987 the Internet had grown to 28000 host computers at hundreds of different universities and research labs. Unfortunately it was stillthe domain of academics and computer scientists, which made it a cloistered society.
In the mid 1990’s, commercial enterprises and individuals discovered the advantages of being part of the Internet, creating a mass-market phenomenon.
In order to make the Internet more stable, the NSF created a national backbone of high-speed communication lines, and in 1991, the NFS eased restrictions andallowed commercial parties to connect to the Internet. “E-commerce by J. Botha”
1.2.2 The World Wide Web
In 1989 the World Wide Web (www or web) was created by Time Berners-Lee initially for internal use at the European Laboratory for Particle Physics (CERN). He realized that users wanted to link multiple documents through hypertext, which would enable them through clicking on a highlighted...