P&G Business

Páginas: 15 (3566 palabras) Publicado: 29 de septiembre de 2012
INDEX
* Introduction

First Part
* Foundation
* History
* Globalization
* Political System
* Differences in Culture
* Ethics in International Business
* The Political Economy of International Trade
* Foreign Direct Investment
* Regional Economic Integration
* Environmental Sustainability

Second Part
* International Business Strategy
*Business Organization
* Entry Strategy and Strategic Alliance.
* Global Production, Outsourcing and Logistics
* Global Marketing and RD
* Global Human Resource Management

* Conclusion
* Bibliography

Procter & Gamble

The present research work focuses on the formation and how become it an international company, this research was carry out activities and functions ofthe company at global level, since the company from which to speak is a company that is leading at international level. Now in these days customers ask for innovating products and services and the companies are so present internationally through the globalization and that can bring facilities for communication, transportation, and a gradual addition for revenues to our businesses.
Its uniqueorganizational structure offers the global scale benefits of an international company and the local focus to be relevant for consumers in more than 180 countries where its brands are sold. Its corporate structure provides the framework that allows us to tap the benefits of a global organization with speed and efficiency.

Foundation
William Procter, a candle maker, and James Gamble, a soap maker,emigrated from England and Ireland respectively. They met when they married sisters, Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners.

William Procter & James Gamble

History
Starting with candles and soap during the American civil war, this gave them as many possible contracts for the Union Army, resulting in amuch higher increase of profits experienced and the introduction of P&G products to soldiers all over the country.
In the 1880´s, Procter and Gamble began to market a new product, an inexpensive soap that floats on water. The company called the soap “ivory”. New following product was “Crisco” a vegetable oil for cooking, which give the perspective of been better that the animal fats. Afterthis point the company started to acquire many products belonging to different brands and this gave them the break point where the company was covering a big area of household products and gaining territory in many other areas such as beauty care/ food.

Globalization
Due a lot of demand of its productions, Cincinnati facilities where not big enough so P&G began to build factories in otherlocations of the United States gaining diversification of its products as well.
The first international movement was when the company in 1930 acquired Thomas Hedley Co. company based in Newcastle, England. After this acquisition P&G kept a very strong ling with England, and numerous products were introduced over time giving the opportunity to star branching out into new areas.
Since 1946P&G has handle products and brands such as Tide, Prell, Crest, Downy, Charmin, etc. Pampers was the first test-marketed, becoming one of the most revolutionary products due that disposable diapers were not popular, one particular company had developed the product before then P&G, Johnson and Johnson not getting the same results as P&G.
On 1930 marked the entry of P&G to Englandterritory with the acquisition of Thomas Hedley Co. Since 1948 marked the entry of P&G to Mexico, been this transaction the first international entrance since WWII and the first to Latin-America.

Political System
P&G goes under Individualism political system -meaning democratic systems and free market economies. Market economies, since all its production is determined by the interaction...
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