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Marketing Mix
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A company's Marketing Mix (Product, Price, Place, and Promotion) is the combination of marketing activities it uses in order to promote a particular product orservice.
The price
Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of thevalue of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as itindicates how they value what they are looking for as well as what they want to pay.
Price |
List priceDiscountsAllowancesFinancing-Payment |
Variables of Price
List price Manufacturer's suggestedretail price.
Price Skimming Where Penetration Pricing keeps the pricing below the real market price, Price skimming raises the price artificially to enable it to quickly recoup costs and for immediateprofit.

Discounts are specific types of marketing promotion in which you invite shoppers to save money on specific products or product groups. Discounts are a significant part of your onlinemerchandising strategy. You can use discounts to introduce new products, retain existing customers, or drive revenue growth.

Discount & Allowance
Reduced prices to reward customer responses such aspaying early or promoting the product

Financing-Payment The partial or complete discharge of an obligation by its settlement in the form of the transfer of funds, assets, or services equal to themonetary value of part or all of the debtor's obligation.

Glossary of Price

Analysis of competition-Análisis de la Demanda
Analysis of competition will include pricing by direct competitors, relatedproducts and primary products.

By-Product-Por Producto
Pricing low value by product to get rid of them 

Captive Product – Producto Cautivo
Pricing products that must be used with the main product....