10-Step-Checklist-Website-Redesign

10-Step checkliSt for your next

website redesign

3
A publication of

hubSpot’S All-in-one MArketing SoftwAre
brings your whole marketing world together in one, powerful, integrated system.

get Found: Help prospects find you online Convert: nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations

g
leAd MAnAgeMentleAd generAtion

U q M
blogging & SociAl MediA SeArch optiMizAtion

eMAil & AutoMAtion

s Y

MArketing AnAlyticS

requeSt A deMo
http://bit.ly/get-your-deMo

10-steP CheCklist For your next website redesign eFFeCtive CAllsby JeSSicA Meher Jessica is marketing manager at hubSpot and founder of clickify, an inbound marketing and web design agency. She is also author of “25 websiteMust-haves for generating Traffic, Leads and Sales.” Jessica is responsible for helping hubSpot generate over 40 thousand leads per month and for teaching businesses how to build effective online marketing strategies. you can reach her @jessicameher or on linkedin.

Follow me on twitter @jessiCAmeher

10-step website redesign checklist

4

introduction
every now and then your website needs arefresh. there are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new content Management System (cMS), the site is getting lackluster results or it looks like it was built in 1999 (eek). eventually, there comes a time when you’ve gathered all the low-hanging fruit possible. that’s when you need a bigger change. Radical redesigns are a great way to transform yoursite into a beautiful new butterfly. A redesign can be a huge success – or it could fail terribly. After all, it’s a long and tedious process. that’s where checklists can make your job a whole lot easier. whether you’re working with an agency or redesigning in-house, this checklist will save you from some headaches. but, i will admit, this is not your average checklist. while many detailed andtactical checklists are available online (i’ve listed my favorites on page 16 for your viewing pleasure), the one thing commonly overlooked – that can make or break your redesign – is how the redesign will support (and improve) your overall marketing efforts. your website isn’t a silo. And it’s not just about design. your website affects your social media, email marketing, lead generation, brandawareness and sales strategies. that’s what this checklist solves for: turning your website into an inbound marketing machine for long-term success.

www.hubSpot.coM

share ebook

10-step website redesign checklist

5

1. benchMArk your current MetricS
before you start thinking about anything, document your current performance metrics. Start by analyzing your existing site over itshistory, including: number of visits/visitors/unique visitors bounce rate time on site current Seo rankings for important keywords domain authority number of new leads/form submissions total amount of sales generated

if you don’t have access to this information, then i absolutely recommend adding a tool like google Analytics or hubSpot’s closed-loop analytics for better tracking and visibility intosite performance.

Y
share ebook

www.hubSpot.coM

10-step website redesign checklist

6

2. deterMine your goAlS
if you’re considering a redesign, there needs to be a good reason for it. Many times we hear “just because it’s been a while since we’ve done one,” or “I want our business to look bigger.” these are not good reasons for a redesign. it’s not just about how your site looks,but how it works. Be really clear about why you’re doing the redesign in the first place and tie it to measureable results. then communicate your goals with your team, designer or agency. consider the following objectives for your own website: number of visits/visitors bounce rate time on site domain authority number of new leads/form submissions total amount of sales generated current Seo...