7-11 Caso
Páginas: 2 (357 palabras)
Publicado: 16 de abril de 2012
1Alejandro Guevara Rangel
A01150859
Seven-Eleven Case
The more profitable retail company in Japan is "Ito-Yokado Co." Who bought the franchise for Seven Eleven Japan's "Southland Co." Opening itsdoors in May 1974, taking the end of 2000 a total of over 6000 convenience stores distributed throughout the islands, Southland also continued to grow in the U.S., but its large debts to creditorsforced him to sell part of business to avoid falling into bankruptcy, was well as Ito-Yokado have reached 70 % of the Southland.
Meanwhile Seven-Eleven was losing money in U. S. and fell to thebrink of bankruptcy, in Japan the profits amounted to 40% of sales, this difference was due to the strategy used by the Japanese was customer focused, achieved based technologies of information. Seven-Eleven japan invested about 200 million in information systems in stores, this in order to discover:
Who were their customers?
That is what they wanted?
And create a sophisticated tracking systemfor their products.
They did this by capturing pre- selection stores some data in, data such as age of a consumer, that was what I buy, and what time of day, with this information they couldknow what they should have in their shops and even at that time of day.
With this system also seeks other benefits, such as monitoring inventory, and thereby to achieve a system that is moreattached to the JIT, being in direct contact with its suppliers electronically and thus make better use of space in the shelves, and minimize losses for perishable products, so the follow up to theperformance of their employees. 7-11 In this way I may attain high levels of quality, and products that do not comply with this, they were pulled from the shelves, as in Japan the demand for quality is afactor.
As a result of this information system, Japan 7-11 much now with an extensive
knowledge of their customers, thus able to maximize their sales and space through inventory optimization, this...
A01150859
Seven-Eleven Case
The more profitable retail company in Japan is "Ito-Yokado Co." Who bought the franchise for Seven Eleven Japan's "Southland Co." Opening itsdoors in May 1974, taking the end of 2000 a total of over 6000 convenience stores distributed throughout the islands, Southland also continued to grow in the U.S., but its large debts to creditorsforced him to sell part of business to avoid falling into bankruptcy, was well as Ito-Yokado have reached 70 % of the Southland.
Meanwhile Seven-Eleven was losing money in U. S. and fell to thebrink of bankruptcy, in Japan the profits amounted to 40% of sales, this difference was due to the strategy used by the Japanese was customer focused, achieved based technologies of information. Seven-Eleven japan invested about 200 million in information systems in stores, this in order to discover:
Who were their customers?
That is what they wanted?
And create a sophisticated tracking systemfor their products.
They did this by capturing pre- selection stores some data in, data such as age of a consumer, that was what I buy, and what time of day, with this information they couldknow what they should have in their shops and even at that time of day.
With this system also seeks other benefits, such as monitoring inventory, and thereby to achieve a system that is moreattached to the JIT, being in direct contact with its suppliers electronically and thus make better use of space in the shelves, and minimize losses for perishable products, so the follow up to theperformance of their employees. 7-11 In this way I may attain high levels of quality, and products that do not comply with this, they were pulled from the shelves, as in Japan the demand for quality is afactor.
As a result of this information system, Japan 7-11 much now with an extensive
knowledge of their customers, thus able to maximize their sales and space through inventory optimization, this...
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