99-Tools-to-generate-leads-with-socia-media

99 Tools to Help You Generate Leads with Social Media

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About Jamie Turner and the 60 Second Marketer
Jamie Turner is the Chief Content Officer for BKV’s 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe. Jamie has been profiled in the world’s best-selling marketing textbook and is the co-author of How to Make Money withSocial Media.

He is also an in-demand Keynote Speaker at events, trade shows and corporations around the globe.
Jamie Turner is the co-author of How to Make Money with Social Media and is an indemand keynote speaker at events, trade shows and corporations around the globe.

Acknowledgements
This e-book would not have been possible without the tireless work of Nicole Hall with Mobilize Worldwide,a sister company to BKV. Mobilize Worldwide develops mobile websites, mobile apps, mobile ads and just about anything relating to mobile media for brands interested in leveraging mobile to grow their sales and revenues.

This e-book is brought to you by the 60 Second Marketer, Mobilize Worldwide and HubSpot

Table of Contents
A Word from Jamie Turner
The Social Media ROI Cycle
Let’s Dive InTools to Help You Manage Your Twitter Account
Tools to Help You Manage Facebook
Tools to Help You Manage Your Websites and Blogs
Tools to Help You Manage Multiple Social Channels
Content Creation and Integration Tools
Qualitative Social Media Monitoring Tools (Sentiment Monitoring)
Quantitative Social Media Monitoring Tools (Tracking and Analytics)
Comprehensive Social Media Monitoring Tools(Quantitative and Qualitative)
4 4 6 7 8 8 9 11 12 13 15

Tools to Help You Reverse Append Email Addresses to Find Out More About the Contacts in Your Database
16 Miscellaneous
A Final Word
17 17

This e-book is brought to you by the 60 Second Marketer, Mobilize Worldwide and HubSpot

A Word from Jamie Turner
If you’re reading this, you’re probably interested in finding tools that can helpyou supercharge your social media campaign. That’s terrific. You might also be interested in analyzing where you are on the Social Media ROI Cycle. I developed the Social Media ROI Cycle to help corporations understand the three stages businesses go through as they evolve their social media campaigns.

The Social Media ROI Cycle
Stage 1: Launch
During this stage, 100% of a company’s focus is onlaunching the Big 4: LinkedIn, Facebook, Twitter and YouTube. Some companies focus on the Big 4 Plus More, which include things like Flickr, e-newsletters, blogs, SlideShare and other social media platforms. But most companies kick things off by quickly getting into the Big 4 simply as a way to have a social media presence. The approach during this Launch stage is very executional with very littlelongterm planning. The primary objective is simply to get started. Of course, the best way to start any marketing initiative is to begin with an analysis of your target market’s needs and how your initiative might meet those needs, but the Social Media ROI Cycle is based on reality, not best practices. In other words, most companies just jump into social media with very little forethought, even thoughbest practices would be to do some advanced planning. Unfortunately, the results of the Stage 1 process are negligible. Oh, sure, you’ll be able to claim that you’ve “got a social media campaign,” but you won’t really see much traction unless you move onto Stage 2.

Stage 2: Management
During this stage, roughly 60% of a company’s efforts are focused on the Big 4 (or the Big 4 Plus More).  About10% of the focus is on creative (content creation) and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook likes, etc., and about 10% on qualitative metrics such as brand sentiment, survey results and customer polls.
This e-book is brought to you by the 60 Second Marketer, Mobilize Worldwide and HubSpot

The approach during the Management stage is...