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Marketing, the Marketing Mix (4P’s), and the Nine P’s Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to createexchanges that satisfy individual and organizational goals. (Kotler, Keller, ‘05) Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,and freely exchanging products and services of value with others. (Kotler) Marketing is getting the right product or service to the right people (target market), at the right time, at the right place,at the right price with the right communications and promotion. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and servicesto create exchanges that satisfy individual and organizational goals. (American Marketing Association) Marketing is the process of planning and executing the conception, pricing, promotion, anddistribution of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants and objectives of individuals and organizations. (Arens, Weigold, Arens: 2008) Marketing is both a setof activities performed by organizations and a social process. Micro-marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or clientneeds and directing a flow of need satisfying goods and services from producer to customer or client. (Perreault and McCarthy ’05) The purpose of Marketing is to sell more stuff to more people moreoften for more money in order to make more profit. (Sergio Zyman) Marketing Mix is the combination of four elements, called the 4P’s (Product, Price, Promotion and Place), that every company has theoption of adding, subtracting, or modifying in order to create a desired marketing strategy. 9 P’s 1. Planning or Marketing Process: To develop and transform marketing objectives to marketing...