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Ingles
for any business, the cost of transportation is normally the largest single item in the overall cost of physical distribution. it doesn't necessarily follow, though, that a manufacturershould simply pick the cheapest available form of transportation. Many companies today use the total physical distribution activities while minimizing their cost. Often, this means that the company willmake cost tradeoffs between the various physical distribution activities. for instance, air freight may be much more expensive than rail transport, but a national manufacturer might use air freightto ship everything from a single warehouse and thus avoid the greater expense of maintaining several warehouses
whem a firm chooses a type of transportation, it has to bear in mind its other marketingconcerns-storage, financing, sales, inventory size, and the like. transportation, in fact, can be an especially important sales tool. if the firm can supply its customers needs more quickly andreliably than its competitors do, it will have a vital advantage : so it may be more profitable in the long run to pay higher transportation costs, rather than risk the loss of future sales. in addition,speedy delivery is crucial in some industries . A mail-order distributor sending fruit from Oregon to Pennsylvania needs the promptness of air freight. On the hand, a manufacturer shipping lingeriefrom New York to Massachusetts may be perfectly satisfied with slower (and cheaper) truck or rail transport




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para cualquier negocio, el costo del transporte es normalmente la partidamás grande en el costo total de la distribución física . no se desprende necesariamente , sin embargo, que un fabricante debe escoger simplemente el formulario disponible más barato de transporte.Muchas empresas hoy en día usan las actividades totales de distribución física y reducir al mínimo su coste. A menudo , esto significa que la empresa va a hacer concesiones de costos entre las diversas...