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Jolly's Java and Bakery






This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Our sample plans were developed byexisting companies or new business start-ups as research instruments to determine market viability, or funding availability. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have permission toreproduce, resell, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526.

Copyright © Palo Alto Software, Inc., 1995-2009  Allrights reserved.


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan isin all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

___________________
Signature

___________________
Name (typed or printed)___________________
Date

This is a business plan. It does not imply an offering of securities.


1.0 Executive Summary 1
Chart: Highlights 2
1.1 Mission 2
1.2 Keys to Success 2
2.0 Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 3
Chart: Start-up 3
Table: Start-up 4
Table: Start-up Funding 5
3.0 Products 5
4.0 Market Analysis Summary 64.1 Market Segmentation 6
4.1.1 Market Analysis 6
4.2 Target Market Segment Strategy 6
4.2.1 Market Needs 6
4.3 Service Business Analysis 6
4.3.1 Competition and Buying Patterns 7
5.0 Strategy and Implementation Summary 7
5.1 Competitive Edge 7
5.2 Sales Strategy 7
Chart: Sales Monthly 8
Table: Sales Forecast 8
Chart: Sales by Year 9
6.0 ManagementSummary 9
6.1 Personnel Plan 9
Table: Personnel 9
7.0 Financial Plan 10
7.0 Financial Plan 10
7.1 Break-even Analysis 10
Table: Break-even Analysis 10
Chart: Break-even Analysis 10
7.2 Projected Profit and Loss 11
Table: Profit and Loss 11
7.3 Projected Cash Flow 12
7.3 Projected Cash Flow 12
Table: Cash Flow 12
Chart: Cash 13
7.4 Balance Sheet 14...