Administrativo

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Grupo Bimbo

Grupo Bimbo, S.A.B. de C.V. (/ˈbiːmˌboʊ/ ; beem-bo) (BMV: BIMBO) is the world's largest baking company,  with brands in the Americas, Asia, and Europe.
Its headquarters are in Santa Fe and in Álvaro Obregón, Mexico City.
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Etymology
The name Bimbo was first coined in 1945 whenthe company was re-branded from its previous name, Super Pan S.A. A mixing of the words bingo and Bambi, Bimbo's innocent, childlike associations were felt to fit the brand image the company wished to build. (The English word bimbo, with its negative connotations, has no cognates in Spanish.)
The name "Bimbo" has almost become a synonym for loaf bread - in Mexico, Spain and in some LatinAmerican countries, it is common to refer to any brand of loaf bread as "pan bimbo" (bimbo bread) instead of the proper "pan de molde" (loaf of bread).
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History
Grupo Bimbo was established in Mexico in 1945 by Lorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba. Today it is the most important baking company in brand and trademark positioning,sales, and production volume around the world. The company became the world's largest bread manufacturing company in 2011, reporting $10.7 billion in sales. This was a steep increase from the $4.67 billion in sales in 2004. In Mexico and Latin America, the company is the market share leader, selling over 10,000 products under more than 103 household brands including: Bimbo, Marinela, Nutrella, SaraLee, Fargo, Lactal, Bimbo España, Silueta, Ortíz, Martínez, and Eagle.
Grupo Bimbo products are sold in 19 countries worldwide including: Mexico, Brasil, Guatemala, El Salvador, Costa Rica, Colombia, Venezuela, Peru, Chile, Argentina, Uruguay, Honduras, Nicaragua,Panama, Paraguay, United States, China, Spain and Portugal on 4 continents: North America, South America, Asia, and Europe. It operates153 plants (43 in Mexico and 110 abroad), 2 trading agencies and 8 joint ventures.
Grupo Bimbo has the most extensive distribution network in Mexico and one of the largest in the American Continent, with over 51,000 routes. It includes more than 2.1 millions of sales points located in 19 countries.
Since 1980, Grupo Bimbo has been traded in the Mexican Stock Exchange. It comprises sixorganizations and a corporate department that operates companies in the baking industry and in general, in the food industry. The company also makes the majority of the machinery used in its factories through its industrial development branch, as well as a large part of the plastic packaging they use on their products.
The brand is highly trusted for quality and taste. It has one of the most extensivedistribution networks in Latin America, often making its products available even in the most remote places.  Grupo Bimbo participates in multiple social work projects related to environmental protection, education, nutrition and community improvement.
In 1964, Grupo Bimbo introduced sliced bread in Spain. In 1978, the Mexican group sold all its shares and the Spanish firm operates independently[6] ThePortuguese and Spanish Bimbo were acquired by Sara Lee in 2001  Many still refer to the bread as "pan bimbo" In 2011 Group Bimbo acquired Bimbo Spain and Portugal from Sara Lee and renamed it Bimbo Iberia.
The corporate image, a small white teddy bear, was inspired by a Christmas card sent by the grandson of the company's founder to his grandmother during the early 1950s. The teddy bear in thepicture was thought to be ideal as Bimbo's corporate image, and was, literally, stripped of its clothes and given a white apron and a chef's hat. To represent Grupo Bimbo, which also encompasses non-food related companies, a new more traditional and mainstream logo was developed. However, the white teddy bear remains the image the general public most relates to Bimbo as a brand.
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