Advertising

ADVERTISING:
Billboard: valla publicitaria/ a large outdoor sign advertising a product.
Booklet: minicatalogo/ a small book, usually with a paper cover.
Budget: gafete- presupuesto/ a plan for theuse of money.
Direct mail advertising: msjs de descuentos y asi/ letters, boklets or catalogues that are send directly to the customer.
Layouts: diseño publicitario de la compañía/ the desing of apiece of advertising.
Leaflet: brochure/ a single sheet of paper, something folded, containing printed matter.
Mailing list: lista de personas/ list of persons to receive direct mail advertising.Market potencial: potencial del mercado/the possibility for sales.
Mass media: medios.- Medium: eg. Tv
Poster: poster/ a bill an advertising sign for public display.
Trade mark: dibujito de lamarca/ a mark or sign which identifies a product or a company.
Trade paper: periodico estable o de algun tema en especifico eg . el financiero/ a newspaper which is concerned with a particular type ofbusiness or product.

PRODUCTS AND BRANDS:

Types of goods:
Consumer durables: productos de larga duración.
Fast- moving consumer goods: todo lo que se tiene q estar cambiando.

Brands:Brand: marca/ name a company.
Brand awareness or brand recognition: q tan reconocido es la marca/ is how much people recognize a brand.
Brand image: el concepto q yo tengo de la marca/ the ideas peoplehave about a brand.
Brand mananger: quien maneja la marca.
Branding: mercadeo de la marca.
Brand identity: que tanto me identifico con la marca/ so that people think of it in a particular way inrelation to other brands.
Own brand product or own label product: el producto con igual nombre que el de la compañía.
Branded: producto que tiene una marca.
Brand name: nombre de la marca.Generics: marca patito/ producto genérico.

Markets and competitors:

MANUFACTURING AND SERVICES:

MANUFACTURING SERVICES
Aerospace: planes and space vehicles. Catering: restaurants, bars, etc...