Agquip

TUESDAy WEDNESDAy THURSDAy AUGUST 17 18 19, 2010 BLACKJACK ROAD, GUNNEDAH, NSW

australia’s

AuSTRAlIA’S lARGEST RuRAl SuPERMARkET

rural
PROuDlY SuPPORTED BY

largest
supermarket
ORGANISED & PROMOTED BY

PROuDlY SPONSORED BY

w e l c o me
c o m m o n w e a lt h b a n k a g q u i p i t u e s d ay w e d n e s d ay t h u r s d ay i A U G U S T 1 7 1 8 1 9 i 2 0 1 0

CommonwealthBank AgQuip receives saturation promotion which impacts across the eastern seaboard of Australia

A BRiEf SUmmARy
The Commonwealth Bank AgQuip Field Days, Australia’s Premier Primary Industry Field Days, were first staged in 1973 in the centre of the Gunnedah Racecourse by radio stations 2TM and 2MO. AgQuip introduced a totally new concept to field days - “a heavily promoted, shopflooratmosphere, with no barriers between buyers and sellers, and all efforts geared to results - on site and as flow-on sales.” That concept has stood the test of time, ensuring success for Commonwealth Bank AgQuip and its participants despite the challenges of drought, flood, recession and rationalism within the rural industry. The first AgQuip attracted 69 participants and 30,000 visitors. Rapid growth inthe ‘70s necessitated a larger site and in 1977 the move was made to a permanent, purpose-built site eight kilometres west of Gunnedah. This site can now cater for the needs of more than 100,000 visitors. In 1978 BAL Marketing was set up as a marketing division of Radio 2TM to organise the AgQuip Field Days on a full-time basis. In May 1995, BAL Marketing was purchased by Rural Press Limited,Australia’s largest rural publisher, and in 1999 had a name change to

Rural Press Events. Commonwealth Bank AgQuip continues to be a most effective direct marketing concept for many reasons It is a commercial operation geared to results; It is staged in the centre of one of the richest and most diversified rural areas of Australia; It is organised by a team of professionals dedicated to service; Itreceives saturation promotion which impacts across the eastern seaboard of Australia; Organisers keep in touch with both the ‘buyers’ and ‘sellers’ in this huge rural market by means of questionnaires and face to face discussion with participants and regular surveys of visitors; Participants receive personalised service. The AgQuip representatives you deal with are the same people who help you setup on site and look to your needs at Commonwealth Bank AgQuip. The office staff who answer your phone calls, prepare your listings and send out the mailouts are the same people who are on site during the field days. The information detailed within this prospectus, explains how and why Commonwealth Bank AgQuip works so well.

fROm OUR SPONSOR
The Commonwealth Bank is once again proud to sponsorAgQuip, Australia’s premier industry field event showcasing the best products, services and farming techniques available to the agricultural industry. The Bank has been an exhibitor at the event since it first began and has been the major sponsor since 1981, reflecting our continued commitment to farmers, graziers and everyone who lives in regional and rural Australia. For over 80 years, theCommonwealth Bank has provided financial advice and services to Australia’s primary producers. We have a growing team of agribusiness specialists who understand the opportunities and challenges associated with the agricultural sector. We also have AgriLine, our telephone based business centre located in Wagga Wagga, NSW which continues to deliver a specialist service to our rural customer segment. TheCommonwealth Bank Agribusiness team attends AgQuip each year and while there we spend a lot of time talking to our customers about their financial needs. We know that getting the right financial advice is just as important to primary producers as having the right machinery and equipment.

It is more important now than ever before to support agribusinesses and the Commonwealth Bank is...