Aloe Vera

- ALOE VERA,
CANARY ISLANDS POSSIBILITIES -

SUBJECT:

Culture and Organization in the Contemporary Business Environment

TEACHER:

Adela Coman

ERASMUS STUDENT:
STUDENT COUNTRY:

Darío Roque Roig
Spain

-INDEX1.- INTRODUCTION

2.- MARKET POTENTIAL

3. - EXPORT AND IMPORT IN THE WORLD

4. - IMPORT IN THE EUROPEAN UNION

5. - PRODUCTION IN CANARY

6. - EXPORT IN CANARY7. - EXPORT PROBLEMS IN CANARY:
DESIGNATION OF ORIGIN

8. - LABORATORIES "PEJOSECA SL", SAMPLE OF
EXPORT COMPANY IN CANARY

1.-INTRODUCTION

The Aloe Vera was already used since ancient times for its many healing properties. Knowledge about the use
of this "miracle plant" have been passed orally from generation to generation, in all places where it grew.
Most botanists agree thatAloe Vera is a plant native to hot, dry areas of Africa and the coast, where the Canary
Islands. From there, due to its adaptability, the man has brought with him to other places to make sure the
invaluable assistance provided.
To this end the Spanish conquistadors and missionaries introduced it during the sixteenth and seventeenth in the
new American colonies, planting it around the missions ofthe Caribbean islands, Central and South America.

The Aloe Vera Canario is a plant that grows in warm climates such as the Canary Islands. It is used as a natural
remedy since ancient times for the treatment of different skin conditions. For centuries Aloe is used as the ideal
remedy for internal disorders, skin problems, muscle and joint pain and cosmetic treatments. Today there are manypeople who rely on Aloe for improvement. Aloe Vera is a plant rich in vitamins, minerals, proteins, amino acids and
trace elements. This plant comes from the family Liliaceae and both use in cosmetics and medicine.

2. - MARKET POTENTIAL

Currently aloe has become a major industry, some companies that process, manufacture products for general
consumption, which includes creams, shampoos,rinses, and suntan lotions, etc. It is primarily used in the medical
industry, cosmetology and food.
Aloe is an important ingredient in many beauty products. Penetrates the three layers of skin: epidermis, dermis
and hypodermis. Among the most popular applications are mentioned regularization of the digestive system, its
healing action and anti-inflammatory. Its usefulness in the field of cosmeticsand food (for its rich supply of
vitamins) increases its integral value in the international market.

Extracts and Concentrates of leaf aloe [Aloe barbadensis Mill (syn. Aloe vera L.)] are Widely Demanded gel
for the production of cosmetics, health drinks and personal care products. The main Problem with the processors of
these products is the lack of consumer market. Due to the above, theobjective of this study was to determine the
consumer profile of aloe products in Monterrey, NL in northern Mexico. In the field trial, 80 consumer surveys of
aloe products were used. The selection of items in the sample was performed using an exploratory study, the choice
was made consumer at random, and surveys were applied to men and women over 18. The t-Student and Chisquare tests forquantitative and qualitative variables respectively were used. A correlation matrix was built
considering all the variables, then, two multivariate regression models were designed and applied to make
predictions that cause-effect confirm the relationship between the amount of aloe products purchased by consumers
and expenditure paid by buyers, as well as the relevant characteristics of the consumerprofile. With the above, it
was determined that consumers of aloe products are adult women, mothers, solely dedicated to housework. They
are characterized by being loyal to the brand of choice, the more aloe products they know, the more they buy, and
they heard about these products through television ads.

2.1.-Health & Beauty

To reach mainstream health and wellness-oriented consumers, aloe...