An Ad That Impact

An ad that impact

Every day more and more advertisements made our mind change permanently in order to buy what the companies need to promote and think how themarketing ´s experts want we think. Consumims is the product of the advance of publicity along of the years and in many cases shoppers aren´t aware of what they are buying andwhy they are buying it. Most of us have being convinced to purchase something in some moment of our life only by a great ad. On the other hand, there are also many ofthem that help us, inform us or advise us. They are very useful and can impact us and modify our behaviour. For example, some months ago I saw an incredible publicity byInternet which made me reach to a deep emotion. The advertisement was about a new car produced in Tokyo that showed, in three different stages, the importance of usingseats belts to prevent accidents and keep us close our loved people. In the ad a man, sitting in a chair, simulated to be driving a car without having a seat belt. Inthe second part he created the possibility of an accident because he saw another vehicle in front of his that could crash into him and cause him his death. While theseunreal facts happened his wife and his little daughter were seeing him, sitting in others chairs too. Finally, in the last section of the ad, both of them stood up and runto help him. His wife hugged him through his back from his shoulder till his stomach and the little girl hugged him strongly by his stomach, both like a secure seatbelt. In that moments they had became his own seat belt and saved him of death. All actions of this publicity occurred so slowly that caused me a great emotion and impact.