Analisis Economico En La Toma De Decisiones

Book: Managerial Economics (Thomas&Maurice)
Chapter 01 Managers, Profits, and Markets
Managerial economics provides a systematic, logical way of analyzing business decisions that focuses on theeconomic forces that shape both day-today decisions and long-run planning decisions. Managerial economics applies microeconomic theory—the study of the behavior of individual economic agents—to businessproblems in order to teach business decision makers how to use economic analysis to make decisions that will achieve the firm's
goal: the maximization of profit.
Economic theory helps managersunderstand real-world business problems by using simplifying assumptions to abstract away from irrelevant ideas and information and turn complexity into relative simplicity. Like a road map, economictheory ignores everything irrelevant to the problem and reduces business problems to their most essential components.
The opportunity cost of using resources to produce goods and services is the amountthe firm's owner gives up by using these resources. Opportunity costs are either explicit opportunity costs or implicit opportunity costs. Explicit costs are the costs of using market-suppliedresources, which equal the monetary payments to hire, rent, or lease resources owned by others. Implicit costs are the costs of using owner-supplied resources, which are the best earnings forgone from usingresources owned by the firm in the firm's own production process. Total economic cost is the sum of explicit and implicit costs. Economic profit is the difference between total revenue and totaleconomic cost:
Economic profit = Total revenue - Total economic cost
= Total revenue - Explicit costs - Implicit costs
Accounting profit differs from economic profit because accounting profit does notsubtract from total revenue the implicit costs of using resources:
Accounting profit = Total revenue - Explicit costs
Thus accounting profit will be larger than economic profit for firms using...