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Established in Cupertino, California on April 1, 1976 andincorporated January 3, 1977,[7] the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007[8] toreflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[9] Apple has about 35,000employees worldwide[10] and had worldwide annual sales of US$42.91 billion in its fiscal year ending September 26, 2009.[3] For reasons as various as its philosophy ofcomprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. Thisincludes a customer base that is devoted to the company and its brand, particularly in the United States.[11] Fortune magazine named Apple the most admired compa
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