Apple

Critical
 Issues:
 
  Aside
 from
 perseverance,
 what
 has
 made
 Apple,
 Inc
 such
 a
 successful
 company
 over
  the
 past
 few
 years?  We
 can’t
 point
 one
 single
 event
 or
 product
 that
 is
 considered
 to
 be
 responsible
 for
  Apple’s
 success.
 Apple’s
 success over
 the
 past
 years
 is
 due
 to
 a
 great
 combination
  compounded
 by
 a
 series
 of
 revolutionary
 hardware
 products,
 a
 complimenting  software
 system,
 a
 very
 successful
 marketing
 plan,
 and
 a
 nothing
 less
 than
 genius
  strategic
 plan
 that
 puts
 together
 all of
 these
 factors
 to
 have
 the
 end
 result
 of
 what
 is
  known
 to
 be
 such
 great
 successful
 company
 like
 Apple,
 Inc.
   -­‐The
 iPod
 
  In
 2001,
 Apple
 launched
 what
 is
 known
 to
 be
 the
 first
 step
 to
 the
 road
 of
 success.
  The
 iPod changed
 entirely
 not
 just
 the
 MP3
 Player
 but
 it
 also
 changed
 the
 Music
  Industry.
 The
 iPod
 was
 invented
 and
 with
 that Apple
 took
 their
 first
 step
 followed
  by
 a
 series
 of
 changes
 and
 improvements
 that
 resulted
 in
 the
 number
 one
 selling
 portable
 music
 player
 around
 the
 world.
 Apple
 had
 to
 go
 through
 some
 changes
 and
  improvements
 and
 as
 they
 did
 sales
 growth was
 reflected
 as
 well.
 
  -­‐The
 iTunes
 Software
 
  To
 compliment
 the
 iPod,
 Apple
 developed
 software
 that
 is
 meant...