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Wendy’s® Mozzarella Chicken Supreme
“And to All a Good Bite”

Sharing

Cuando agregar el app a tu cuenta de facebook (autorizacion)

Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – User Adds App as Timeline Post |
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
COPY | <FIRSTNAME> added And to All a Good Bite for ashot at Wendy’s® gift cards for 100 friends. |

Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – User Adds App as Timeline Post |
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
COPY | I just played game Wendy's® And To All A Good Bite holiday puzzler! It's so much fun, and I could win 100 gift cards for my Facebook friends and onefor me! |

Cuando un usuario es el ganador.
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – User Wins Timeline Post |
Name | And to All a Good Bite |
Content |
COPY | <FIRSTNAME> won a gift card from Wendy’s® for 100 friends. Click to play too! |
HEAD | And to All a Good Bite |
COPY | <FIRST NAME> treated themselves and XXX of theirfriends to a gift card for Wendy’s® new Mozzarella Chicken Supreme by finishing today’s holiday puzzle first. Click here and compete daily (Mon-Fri) for a chance to win your own gift cards for yourself and up to 100 of your friends! |

Cuando un amigo recibe el premio (o unde el boton de claim prize)
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – Recipient ClaimsPrize Timeline Post |
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
COPY | <NAME> just received a gift card from Wendy’s®. See how you can too here. |

Es lo mismo que arriba.
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – Recipient Claims Prize Newsfeed Post |
Name | And to All a Good Bite |
Content |
HEAD | And toAll a Good Bite |
COPY | <FIRST NAME> won a holiday treat from Wendy’s® for me and <XX> others by finishing today’s holiday puzzle first. Click here and compete daily (Mon-Fri) for your chance to win 101 gift cards so you and your friends can enjoy a new Mozzarella Chicken Supreme too! |

Cuando terminas el juego y estas en el top 5
Execution |
Pillar | Mozzarella ChickenSupreme |
Message | Share State – User Finished Top 10 Timeline Post |
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
COPY | <FIRSTNAME> almost won Wendy’s® gift cards for 100 of <his/her> friends. Play here! |

Es lo mismo de arriba (no?)
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – User Finished Top 10 Newsfeed|
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
Este es el mensaje del facebook share del header general
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – General Facebook Share |
Name | And to All a Good Bite |
Content |
HEAD | And to All a Good Bite |
COPY | This holiday season, Wendy’s® is giving its fans the chance totreat themselves and 100 of their Facebook friends to gift cards for Mozzarella Chicken Supreme sandwiches. Just add the app and be the first fan to solve the daily holiday puzzles every Monday to Friday. |

Este es el mensaje del G+ share del header general
Execution |
Pillar | Mozzarella Chicken Supreme |
Message | Share State – General G+ Share |
Name | And to All a Good Bite |Content |
HEAD | And to All a Good Bite |
COPY | This holiday season, Wendy’s® is giving its fans the chance to treat themselves and 100 of their Facebook friends to gift cards for Mozzarella Chicken Supreme sandwiches. Just add the app and be the first fan to solve the daily holiday puzzles every Monday to Friday. <Link to FB App> |

Esto no se puede.
Execution |
Pillar |...