Asesoría en marketing

How To Select An Advertising Agency 

1. Ask your questions
Begin your agency relationship by sharing your business goals — as concretely as possible. Translate your goals into marketingstrategies and tactics that will be the blueprint to achieving your objectives.

If this is your first time working with an agency, go over the contract fine print upfront. We try to do an Agency 101 withnew clients to explain how we bill, how the project will flow, what the processes are. Don’t be shy when asking about advertising terms, some of which are right up there with Aramaic.

2. Throw backthat curtain
Once you have committed to an agency relationship, treat the agency as a partner. We are not the printer repairman; we’re an extension of your marketing team. An agency can help createsome remarkable shifts in your business, but not if you keep us at arm’s length. Throw back that curtain and share what’s worked in the past and what hasn’t. Give us access to your team. Let us listenin on your customer calls and evaluate all of your touch points — your reception area, proposals, receipts, signage, ads and Web experience. A good agency wants to be challenged and held accountablefor results.

3. Do your homework
Market research is a cost-pain for small businesses. We are seeing many more small- to midsize clients letting us conduct market research than two or three yearsago. They have less money to spend on advertising, and they want to get the strategy and message right the first time out of the gate. Keep in mind that there are more cost-effective ways to do marketresearch these days: Twitter
monitoring, online surveys, etc

4. Pay for the latest information
Let your agency know you’re open to big thinking. Paying an agency to execute preconceived notionsis not a good use of your money. Request the latest news. Search many business consultants, financial reports, Stock-trader Agencies, etc.

5. Test strategy.
Testing strategies makes sense....