Assessing Global Market Opportunities

CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR

College of Management and Business

International Marketing

Professor Maximo Cervantes

Assessing Global Market Opportunities:

Internationalmarket research and analysis

Presenta:

MIXCOATL HERNANDEZ VIRIDIANA LNI-17277

Tijuana B.C., 9 de Septiembre del 2011

Criteria that should be used when selecting a foreign marketAbstract
Analysis of the uncontrollable factors and cultural dimensions, to develop a criterion that would help to select a foreign market

There are important factors that should be analyzed beforeformulating a strategy for a product or service to go international, like uncontrollable elements such as economic forces, competitive forces, political and legal forces, level of technology, structureof distribution, geography and infrastructure, and cultural forces.
One of the first aspects to consider, it would be the economic forces, so to say a luxury item will not sell in a deprived economy.In order for a company to know if a country has a stable economy, it must know the GDP (gross domestic product), GDP per capita and GDP per sector (agriculture, industry and services) to acknowledgethe opportunities in that country.
In the other hand the political and legal forces are a key to the entry of any product or service, since these elements may content some trade barriers of someproducts or services, such as quotas, tariffs, OMAs among others. Once the legal and political part has been analyzed, it would be easier to make a decision based in the laws, exporting and importingregulations, as well as the tax structure. A perfect example of the importance of being familiar with the regulations of the country is China, because in order for an entrepreneur to do business needs aChinese legal person to be register with the government; also Japan for it has a lot of quotas in different products like automobiles, agriculture items.
Another important factor is the competitive...