Balance Scoreboard

Objetives

* Knowing how the shareholders see us
* Knowing how customers see us
* Express the goals and initiatives to meet strategy.
* Know if they are achieving the goals
*Know how is running the business

Introduction

Is a strategic performance management tool - a semi-standard structured report, supported by proven design methods and automation tools, that can beused by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions. The Balanced Scorecard is effective in that"it articulates the links between leading inputs (human and physical), processes, and lagging outcomes and focuses on the importance of managing these components to achieve the organization'sstrategic priorities.

Balanced Scoreboard

is the presentation of a mixture of financial and non-financial measures each compared to a 'target' value within a single concise report. The report is notmeant to be a replacement for traditional financial or operational reports but a succinct summary that captures the information most relevant to those reading it. It is the method by which this 'mostrelevant' information is determined (i.e. the design processes used to select the content) that most differentiates the various versions of the tool in circulation.

The 1st Generation design methodproposed by Kaplan and Norton was based on the use of three non-financial topic areas as prompts to aid the identification of non-financial measures in addition to one looking at Financial. Four"perspectives" were proposed.
* Financial: encourages the identification of a few relevant high-level financial measures. In particular, designers were encouraged to choose measures that helped informthe answer to the question "How do we look to shareholders?"
* Customer: encourages the identification of measures that answer the question "How do customers see us?"
* Internal Business...