Barreras Para La Importación a Brasil
On October 13 BMI attended a Brazil Investment Connection event organized by the country's Association for Real Estate and Tourism Development(ADIT), which brought to together a range of investors to examine opportunities in these sectors. While the day highlighted Brazil's undoubted potential for foreign capital, we used the opportunity todiscuss the major practical obstacles to doing business in Latin America's largest economy. Talking to investors reinforced our key views on making the most of Brazil's impressive growth story giventhe country's often challenging business environment:
Go Local, But Pick Your Partner Carefully: The overriding theme throughout was the importance of finding a reliable and trusted local partner withwhich to conduct business in Brazil. With a business environment that remains a minefield for foreign investors new to the country, tapping local expertise is key to successfully negotiating thecountry's complex legal and taxation frameworks, and making the best of unfavourable labour market laws.
Target The Domestic Consumer: Brazil's key selling point is the power of the domestic consumer,with the country's dynamic consumption culture set to see private consumption drive real GDP growth over the medium term, according to our forecasts. This means that identifying products and servicesthat are desired by the local population is the main challenge to developing a sustainable operation in Brazil, and reinforces our view that consumer-oriented industries are well placed to flourish as...
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