Beer game
Páginas: 5 (1026 palabras)
Publicado: 16 de noviembre de 2011
Cadena de Suministro
IN44A. Cadena de Suministro & Beer Game
Red de Suministro
IN44A. Cadena de Suministro & Beer Game
Global Sourcing
IN44A. Cadena de Suministro & Beer Game
Balancing Cost and Service
Satisfaction with results achieved through low-cost country sourcing program
86% 40% 1% 33% 14%
16% 42%
14%
Satisfaction Dissatisfaction
Total Cost
9%Quality
Delivery Reliability
48%
Lead Times
IN44A. Cadena de Suministro & Beer Game
Product Innovation
Global Logistics
Cameroon Zambia Algeria Kazakhstan China Korea United States India Brazil South Africa Malaysia Ireland Spain Sweden Norway Thailand 0 841 821 700 550 506 501 1000 2000 3000
Source: World Bank Global Logistics Indicators Survey
5787 4616 2248 2029 1800 16311428 1409 1335 1242
Total Cost for a Typical Import Transaction
4000
5000
6000
7000
IN44A. Cadena de Suministro & Beer Game
US $
Global Logistics
80
Average Time for a Typical Import Transaction
By region
69 58 53
Days 40
60
46 36
49 37
49 41 44
48
33
20
28
14
0 OECD
EAP
LAC
MENA
SAS
ECA
AFR
Source: World Bank GlobalLogistics Indicators Survey IN44A. Cadena de Suministro & Beer Game
Global Logistics
Source: World Bank Global Logistics Indicators Survey
IN44A. Cadena de Suministro & Beer Game
Global Logistics
Congo, Dem.Rep. Azerbaijan Nigeria Mongolia Lao PDR Bangladesh Senegal Colombia China Venezuela United States Italy Ireland Korea Indonesia France Finland Singapore
42 40 39 21 17 15 87 7 6 5 5 5 3 3 3 3 2
Number of Signatures for Typical Export Transaction
Source: World Bank Global Logistics Indicators Survey
0
10
20
30
40
IN44A. Cadena de Suministro & Beer Game
SCM Logistics Costs
Stock Keeping • 18% - 35% per Year
82 % Interests + Cost K 14 % Obsolescence 3,3 % Holding 0,5 % Taxes 0,25% Insurance
Source: Herbert W. Davis; “Phisical DistributionCosts: Performance In Selected Industries, 1988, CLM
Components of 1999 Logistics Costs Total US Logistics Costs (US$ 921 Billion)
Storage
Inventory Carrying Costs 28% Warehousing 8% Administration Costs 4%
Forwarders Freight 1%
Other Costs 1%
Oil Pipelines 1% Air Freight 3% Water Freight 2%
Ground Transportation
Railroads Freight 4% Motor Carriers 48%
S o urc e : A dpatedfro m Ro salyn Wilso n and Ro bert V. Delaney, 11th A nnual State o f Lo gistics Repo rt, remarks made to the Natio nal P ress Club, Washingto n,. D.C. (June 5, 2000)
Transportation Cost + Inventory Costs = 84%
IN44A. Cadena de Suministro & Beer Game
Cadena de Suministro
Beer Game
IN44A. Cadena de Suministro & Beer Game
Cadena de Suministro
Fábrica
Distribuidor
MayoristaRetailer
Consumidor Final
IN44A. Cadena de Suministro & Beer Game
Beer Game
Producción Demanda orders orders orders
Retailer
Mayorista
Distribuidor
Fábrica
1.
Se sintió de tanto en tanto “bajo el efecto” de fuerzas fuera de su control? (i.e., desprotegido frente a ordenes de demanda muy altas o teniendo mucho inventario) Se encontró “culpando” a la persona sentada a suizquierda o derecha por sus problemas?
2.
IN44A. Cadena de Suministro & Beer Game
Variabilidad de las órdenes Aumenta “Aguas Arriba” en la Cadena
Consumer Sales Order Quantity Order Quantity 20 15 10 5 0 Time 20 15 10 5 0 Time Retailer’s Order to Manufacture
Wholesaler’s Orders to Manufacture Order Quantity Order Quantity 20 15 10 5 0 Time 20 15 10 5 0
Manufacturer’s Orders toSupplier
Time
IN44A. Cadena de Suministro & Beer Game
La información se distorsiona por distintos motivos al avanzar hacia atrás en la cadena de suministro. Esto genera muchísimos costos (desperdicios) de exceso de inventario, quiebres de stock, capacidad ociosa, mayor riesgo operacional.
Este fenómeno se conoce como EL EFECTO LATIGO.
IN44A. Cadena de Suministro & Beer Game
Ejemplos...
IN44A. Cadena de Suministro & Beer Game
Red de Suministro
IN44A. Cadena de Suministro & Beer Game
Global Sourcing
IN44A. Cadena de Suministro & Beer Game
Balancing Cost and Service
Satisfaction with results achieved through low-cost country sourcing program
86% 40% 1% 33% 14%
16% 42%
14%
Satisfaction Dissatisfaction
Total Cost
9%Quality
Delivery Reliability
48%
Lead Times
IN44A. Cadena de Suministro & Beer Game
Product Innovation
Global Logistics
Cameroon Zambia Algeria Kazakhstan China Korea United States India Brazil South Africa Malaysia Ireland Spain Sweden Norway Thailand 0 841 821 700 550 506 501 1000 2000 3000
Source: World Bank Global Logistics Indicators Survey
5787 4616 2248 2029 1800 16311428 1409 1335 1242
Total Cost for a Typical Import Transaction
4000
5000
6000
7000
IN44A. Cadena de Suministro & Beer Game
US $
Global Logistics
80
Average Time for a Typical Import Transaction
By region
69 58 53
Days 40
60
46 36
49 37
49 41 44
48
33
20
28
14
0 OECD
EAP
LAC
MENA
SAS
ECA
AFR
Source: World Bank GlobalLogistics Indicators Survey IN44A. Cadena de Suministro & Beer Game
Global Logistics
Source: World Bank Global Logistics Indicators Survey
IN44A. Cadena de Suministro & Beer Game
Global Logistics
Congo, Dem.Rep. Azerbaijan Nigeria Mongolia Lao PDR Bangladesh Senegal Colombia China Venezuela United States Italy Ireland Korea Indonesia France Finland Singapore
42 40 39 21 17 15 87 7 6 5 5 5 3 3 3 3 2
Number of Signatures for Typical Export Transaction
Source: World Bank Global Logistics Indicators Survey
0
10
20
30
40
IN44A. Cadena de Suministro & Beer Game
SCM Logistics Costs
Stock Keeping • 18% - 35% per Year
82 % Interests + Cost K 14 % Obsolescence 3,3 % Holding 0,5 % Taxes 0,25% Insurance
Source: Herbert W. Davis; “Phisical DistributionCosts: Performance In Selected Industries, 1988, CLM
Components of 1999 Logistics Costs Total US Logistics Costs (US$ 921 Billion)
Storage
Inventory Carrying Costs 28% Warehousing 8% Administration Costs 4%
Forwarders Freight 1%
Other Costs 1%
Oil Pipelines 1% Air Freight 3% Water Freight 2%
Ground Transportation
Railroads Freight 4% Motor Carriers 48%
S o urc e : A dpatedfro m Ro salyn Wilso n and Ro bert V. Delaney, 11th A nnual State o f Lo gistics Repo rt, remarks made to the Natio nal P ress Club, Washingto n,. D.C. (June 5, 2000)
Transportation Cost + Inventory Costs = 84%
IN44A. Cadena de Suministro & Beer Game
Cadena de Suministro
Beer Game
IN44A. Cadena de Suministro & Beer Game
Cadena de Suministro
Fábrica
Distribuidor
MayoristaRetailer
Consumidor Final
IN44A. Cadena de Suministro & Beer Game
Beer Game
Producción Demanda orders orders orders
Retailer
Mayorista
Distribuidor
Fábrica
1.
Se sintió de tanto en tanto “bajo el efecto” de fuerzas fuera de su control? (i.e., desprotegido frente a ordenes de demanda muy altas o teniendo mucho inventario) Se encontró “culpando” a la persona sentada a suizquierda o derecha por sus problemas?
2.
IN44A. Cadena de Suministro & Beer Game
Variabilidad de las órdenes Aumenta “Aguas Arriba” en la Cadena
Consumer Sales Order Quantity Order Quantity 20 15 10 5 0 Time 20 15 10 5 0 Time Retailer’s Order to Manufacture
Wholesaler’s Orders to Manufacture Order Quantity Order Quantity 20 15 10 5 0 Time 20 15 10 5 0
Manufacturer’s Orders toSupplier
Time
IN44A. Cadena de Suministro & Beer Game
La información se distorsiona por distintos motivos al avanzar hacia atrás en la cadena de suministro. Esto genera muchísimos costos (desperdicios) de exceso de inventario, quiebres de stock, capacidad ociosa, mayor riesgo operacional.
Este fenómeno se conoce como EL EFECTO LATIGO.
IN44A. Cadena de Suministro & Beer Game
Ejemplos...
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