Best Retail Brands

Interbrand began in 1974 when the world thought of brands as just another word for logo. We have changed the dialogue, defined the meaning of brand management, and continue to lead the debate on understanding brands as valuable business assets. We now have nearly 40 offices and are the world’s largest brand consultancy. Our practice brings together a diverse range of insightful right- andleft-brain thinkers making our business both rigorously analytical and highly creative. We create and manage brand value for clients by making the brand central to their strategic business goals.

For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model thatintegrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: brand strategy, shopper sciences, digital, retail design, documentation, and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep andpropelled Interbrand Design Forum to the forefront of the industry.

Contents
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Introduction: Signs of Recovery A letter from Jez Frampton. New Dynamics The future of the retail brand experience is multichannel, authentic, and global.

U.S. Overview: U.S. Brands Prove Resilient by Bruce Dybvad Which brands are new to the list? Which dropped off? Profiles ofthe most valuable retail brands in the U.S.

Canada Overview: The Oncoming Threat of U.S. Brands by Alfred DuPuy and Stephen Weir Profiles of the most valuable retail brands in Canada.

U.K. Overview: Where Value Meets Brand by Graham Hales Profiles of the most valuable retail brands in the U.K.

France Overview: What About the Customer? by Nicolas Chomette Profiles of the most valuableretail brands in France.

Germany Overview: A Retail Experience Beyond Just Discount by Nadine Hohlfeld Profiles of the most valuable retail brands in Germany.

Spain Overview: Spanish Brands did Their Homework by Bosco Torres and Gonzalo Brujó Profiles of the most valuable retail brands in Spain.

Asia Pacific Overview: The Rise of Value Perception by Stuart Green, Jonathan Chajet, DominicWalsh, Eric Shao, Giulia Chiara Rocca, Viren Razdan, Hidetomi Tanaka, Alex Murray Hannah Shin, and Ryan Chanatry Profiles of the most valuable retail brands in Asia Pacific.

Brand Strength Interbrand’s 10 principles of strong brands.

How Interbrand Values Retail Brands Criteria for consideration and methodology.

Contributors

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Best Retail Brands 2011

Signs of RecoveryIn many ways, Interbrand’s 2011 Best Retail Brands report — a survey of retail brands’ performances in 2010 — can be read as a progress report on the gradual global economic recovery. While the already-immediate impact of Japan’s tragic and devastating crises, the recent conflicts in the Middle East, and pressures from European debt, reveal just how fragile this climb back up is, our study showstrue and measurable signs of optimism. The future may still present challenges, but consumer confidence has been returning, particularly in the U.S., where spending is up across categories. Indeed, just as the the U.S.’s retail market felt the impact of the recession most immediately in 2008, it is the first to feel the initial inklings of a turnaround — a good indicator that, even with newobstacles in front of us, the path to recovery is within reach. In particular, the category of apparel is performing strongly, in large part due to aggressive internationalization. Spain may have been hit hard by the recession, but its retail stars, Zara and Mango, have fared unusually well due to expansion in Asia and the U.S. and a commitment to reinforcing their brands through digital touchpoints....