Bi for entrepreneurs. gaining research focus

Business Intelligence
[Gaining Research Focus]
FEKD80

Dr. Raul M. Abril School of Business Umeå University

Copyright Notice
This document has been authored for academic purposes by Raul M. Abril. Portions of this document are the exclusive properties of NCR Corporation and other individuals, institutions and corporations in the attached list of references. The document may only be usedfor informational, noncommercial purposes. Any copy of this document or portion thereof must include this copyright notice and be authorized by the author. Note that any product, process or technology described in the document may be the subject of other intellectual property rights reserved by the above listed firms and individuals and are not licensed hereunder. Use, duplication or disclosure bythe United States government is subject to the restrictions set forth in DFARS 252.227-7013(c)(1)(ii) and FAR 52.227-19. Other brand and product names used herein are for identification purposes only and may be trademarks of their respective companies.

1

References
• • Raul M Abril 2005 The inner and inter construct associations of the quality of data warehouse customer relationship datafor problem enactment by Raul M Abril, doctoral thesis, Henley Management College Raul M Abril 2006 A methodological framework for gaining research focus. The case of problem sense making in CRM using a data warehouse by, paper submitted to Henley Working Papers series, Henley Management College , submitted on 2006 Dess, Lumpkin, and Eisner Strategic Management by 2007 McGraw-Hill/Irwin inwww.utdallas.edu/~mxy010100/BA4305/Chap002.ppt Draw, C. Business Plan Research in www.wpi.edu/Academics/Library/Help/Courses/ETR592/ETR592.ppt Lowry, L. Fall 2006 ENTR 3P45: Entrepeneurial Management – Resources for Feasibility Study Research in www.brocku.ca/library/research/manmar/3p45.ppt Lowry, L. May 2006 MBAB 5P23: Entrepeneurship – Business Plan Research inwww.brocku.ca/library/research/manmar/5p23.ppt Gartner, June 2006 Pervasive, Integrated BI & the Multi-use Data Warehouse Platform Hackathorn, Richard February 2003 "Reducing Action Distance." The Data Administration Newsletter Keiser, B. E. Oct 2006 Mining the Web for Business Information and Tools in http://www.tls.se/kurser_konferenser/utbildning/SFIS_MORNING_SESSION.ppt Nigel F. Piercy, Market-Led Strategic Change. 1992Butterworth-Heinemann Ltd. Wayne Eckerson and Cindi Howson 2005 Strategies and Technologies for Deploying BI on an Enterprise

• • • • • • • • • •

Agenda
• • • • • • • • Gaining Research Focus Internet Business Plan Situation Macro Context Market Context Profiling Companies Scanning Markets SWOT

2

Why this seminar is important for entrepreneurs • Help you to understand what is available (and whatis not) • Help you to understand what you should expect from data sources

From Data to Knowledge
PRIMARY SECONDARY

LEARNING

BUSINESS/MARKETING RESEARCH PROCESS

Source: The inner and inter construct associations of the quality of data warehouse customer relationship data for problem enactment by Raul M Abril, doctoral thesis, Henley Management College , 2005

3

Data SourcesPRIMARY

INTERNAL

EXTERNAL

Transactional systems, Active Data Warehouses, Employees

Experts, Customers

SECONDARY

Active Data Warehouses

Publications (paper, internet)

Source: Raul M Abril © 2006

BI as outcome of a Marketing Research Process

Research Motivation

Marketing Research Process

Business Intelligence

Source: Raul M Abril © 2006

4

From Data toKnowledge
Data: Symbols obtained through an encoding process of the environment. Such symbols have not yet been evaluated for their worth to an individual in a specific situation-within-context Information: Data with an imparted contextual and situational meaning by an individual through enactment. The term intelligence and information are used to designate the same concept Enactment: Sense making...