Bimbo
Páginas: 3 (595 palabras)
Publicado: 31 de octubre de 2012
Grupo Bimbo (pronounced "BEEM-bo") (BMV: BIMBO) is the world's largest baking company,[2] with brands in the Americas, Asia, and Europe.
History
Grupo Bimbo was established in Mexico in 1945 byLorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba. Today it is the most important baking company in brand and trademark positioning, sales, and production volume around the world. Thecompany became the world's largest bread manufacturing company in 2011 reporting $10.7 billion in sales, a steep increase from the $4.67 billion in sales in 2004. In Mexico and Latin America, the companyis the market share leader, selling over 10,000 products under more than 103 household brands including: Bimbo, Marinela, Nutrella,Sara Lee, Fargo[disambiguation needed], Lactal, Bimbo España, Silueta,Ortíz[disambiguation needed], Martínez[disambiguation needed] y Eagle.
Net Sales
8.9 billion dollars during 2009 9.2 billion dollars during 2010 10.7 billion dollars during 2011 Sales abroad (netsales): In 2009, they represented 55 percent of net sales In 2010, they represented 53 percent of net sales In 2011, they represented 54 percent of net sales
Main Brands
● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● Arnold is a brand of loaf bread primarily sold throughout the United States and Mexico. Barcel is a Mexican brand producing potato chips and other confections, such as Duvalín, primarily soldthroughout the United States and Mexico. Bimbo breads and cakes are found in major United States cities with large Mexican and MexicanAmerican populations. Boboli is a producer of ready made pizzacrusts. BranFruit brand cereal bars are sold only in Mexico. Brownberry is a brand for specialty breads. Cena is a Chilean budget bread brand. Coronado cajeta and goat-milk caramel have been producedsince 1932. El Globo is a Mexican fine pastry bakery founded in 1884 (bought in 2005 from Grupo Carso). Entenmann's pastry products are sold in the United States. Francisco Freihofer's is a bread and...
History
Grupo Bimbo was established in Mexico in 1945 byLorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba. Today it is the most important baking company in brand and trademark positioning, sales, and production volume around the world. Thecompany became the world's largest bread manufacturing company in 2011 reporting $10.7 billion in sales, a steep increase from the $4.67 billion in sales in 2004. In Mexico and Latin America, the companyis the market share leader, selling over 10,000 products under more than 103 household brands including: Bimbo, Marinela, Nutrella,Sara Lee, Fargo[disambiguation needed], Lactal, Bimbo España, Silueta,Ortíz[disambiguation needed], Martínez[disambiguation needed] y Eagle.
Net Sales
8.9 billion dollars during 2009 9.2 billion dollars during 2010 10.7 billion dollars during 2011 Sales abroad (netsales): In 2009, they represented 55 percent of net sales In 2010, they represented 53 percent of net sales In 2011, they represented 54 percent of net sales
Main Brands
● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● Arnold is a brand of loaf bread primarily sold throughout the United States and Mexico. Barcel is a Mexican brand producing potato chips and other confections, such as Duvalín, primarily soldthroughout the United States and Mexico. Bimbo breads and cakes are found in major United States cities with large Mexican and MexicanAmerican populations. Boboli is a producer of ready made pizzacrusts. BranFruit brand cereal bars are sold only in Mexico. Brownberry is a brand for specialty breads. Cena is a Chilean budget bread brand. Coronado cajeta and goat-milk caramel have been producedsince 1932. El Globo is a Mexican fine pastry bakery founded in 1884 (bought in 2005 from Grupo Carso). Entenmann's pastry products are sold in the United States. Francisco Freihofer's is a bread and...
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