Boeing Swot

3 SWOT analysis
3.1 Resources
Boeing Company design, development, sales, support and construction of commercial jetliner, military aircrafts and recently opened his business up to the spacestarting the construction of space satellites and launch system. Basically Boeing is the leader of the commercial aircraft industry and it has customers in more than 90 countries in the world. In the last 30years it became one of the largest US exporters. According to Stan Sorscher(2008)( http://www.speea.org/new_temp_items/SPEEA_Challenge_in_Aerospace_Leadership.pdf), globalization strategy isdesigned to optimize short-term financial performance. This favors the interests of financial stakeholders, but it makes less sense to Boeing’s technical community. We identify several areas of practicalconcern, and explain how each factor threatens our ability to compete effectively in the long-term. Finally, we offer a roadmap for constructing a plan that makes sense to all stakeholders. The companyoffer not only aircrafts sales but also support service due to the high level of maintenance needed from the aircrafts.
3.2 Product
The company’s products include high technology aircfrafts, spacesatellites and launching systems. Looking at the Boeing`s website, we can learn the types of aircrafts that they made: “An unequaled product line provides significant value for Boeing customers. OnlyBoeing offers airplane models to serve every passenger market from 100 seats to well over 500 seats as well as the most complete line of cargo freighters.”(Boeing website, 2012). The list includesalso military cargo and special air vehicles.
3.3 Company’s strategy.
According to Debby Arkel(http://www.boeing.com/news/frontiers/archive/2005/may/mainfeature1.html) the Boeing strategy can beresumed in 3 stages: Boeing’s Vision 2016 mission statement spells out three business strategies, and the company’s subsidiaries play a key, visible role in supporting them. These strategies are: Run...