Business concept

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THE BUSINESS CONCEPT
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Using this worksheet as a guide outline your business concept as you presently conceive it.
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Is yours a retail, service, manufacturing, distribution or internet business?___ trading and distribution ( comericalizadora y distribuidora)
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What industry does it belong? ______Floricultura____________
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Who do you see as your potential customers? ________USA ,(MIAMI) _____FLOWER STORES SUPERMARKETS, FUNERAL HOMES .
-------------------------------------------------Describe your basic overall marketing and sales strategy: __________________
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Which companies and types of companies do you consider to be your competition?
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DIRECT COMPETITION: THE SIMILAR COMPANIES WHICH EXPORT ROSES-------------------------------------------------
COUNTRIES COMPETITORS : HOLANDA, COLOMBIA, ECUADOR ,KENIA.
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INDIRECT COMPETITION: COMPANIES WHICH EXPORTE DIFERENT FLOWERS AND DECORATION ITEMS ALSO IN THE USA COUNTRY.
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List your competition advantages, if any,in each area listed below.
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New products / services: TRADING OF ROSES
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Improved features / service and added value: ROSES , READY TO DECORATION . Y A PEDIDO
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New or underserved markets reached: __________________-------------------------------------------------
New / Improved delivery or distribution model:
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Methods of increased integration: __________________
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P5

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RESEARCH QUESTIONS-------------------------------------------------

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List the questions you will examine in each area of your business, using the categories below as guidelines
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Industry / Sector: _________________
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Products / Services:__________________
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Target markets: __________________
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Competition: __________________
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Marketing & Sales strategy: __________________
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Operations / Technology: __________________-------------------------------------------------
Long Term considerations: __________________
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P21

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FEASIBILITY ANALYSIS WORKSHEET
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Complete this worksheet afterconducting your initial research to identify which areas of your business are the strongest and which are likely to present mayor challenges. Rate each of the following areas on a scale of 1 -10 with 1 being “not tl all” to 10 being “completely”. The higher your scores in each area, the less risk you are likely to face. Those areas with very low scores are likely to make more it more difficult...