Business Plan Of Healthy Restaurant

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Healthy Restaurant Business Plan
Kona-Q is a fast-casual restaurant,serving fast, fresh, healthy grilled meats and vegetables. The first store will be located in Salem, Oregon with aggressive growth plans of one new store every 12 months. Kona-Q is an Oregon Corporation with Kevin Anderson as the president. The Market The market can be divided into two market segments, families and individuals. Families will comprise the majority of dinner time business withindividuals making up the majority of lunch time business. The family segment is increasing annually at 9% with 26,585 potential customers. The individuals have a 8% growth rate with 33, 654 potential people within the segment. Kona-Q will be operating within the fast-casual niche of the restaurant industry, competing against fast food and traditional sit down restaurants. Services and Products Kona-Qprovides an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu offerings are fast, simple, healthy, and easy to prepare. Competitive Edge The customer experience is extremely important as an effective way of distinguishing Kona-Q. Having such a good experience will encourage repeat business. The second competitive edge is Kona-Q's offering offast, healthy food. Management Kevin Anderson has spent seven years in the restaurant industry. Kevin received a dual major of accounting and entrepreneurship from Lewis and Clark College. Sales have been forecasted to be £255K and £475K for years two and three. Net profit will be 9.07% for year three.

1.1 Mission
Kona-Q's mission is to become the premier fast-casual dining experience. Thiswill be accomplished by offering an unprecedented experience coupled with great food and reasonable prices. Источник бизнес-плана: http://www.bplans.co.uk

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1.2 Objectives
• To become the premier fast-casual restaurant in every market entered. • To open a new store every 12 months. • To offer high-quality food and a wonderful experience at reasonable prices.

1.3 Keys to Success
• Offer simple, delicious menu items. • Treat every customer as if they are the only customer.• Design and employ strict financial controls.

Company Summary
Kona-Q is a new restaurant that has purchased the assets of an existing restaurant. It has been formed as an Oregon Corporation, the founder and President is Kevin Anderson.

2.1 Company History
Kona-Q purchased the assets of Litto's Bento in Salem, Oregon. This method was chosen as a way to quickly enter the market and leveragethe goodwill already established from the former business. Kevin was friends with the former owner and the menu and equipment was similar to Kona-Q's needs. Litto's Bento was purchased for £75,000 including equipment. Kona-Q is forecasting for aggressive growth. The intervals for opening a new store will be approximately one every 12 months. Each location will be 1,000 square feet, on average, ableto serve approximately 50,000 people. For restaurants to succeed, the key factor is location. Kona-Q has developed criteria for future site locations. Traffic counts are to be 20,000 or greater and near a national anchor. The decision to open a new store is not strictly every 12 months but when a new ideal location opens up. For the opening of a new location, Kona-Q will incur the...