Business Plan
Páginas: 2 (471 palabras)
Publicado: 20 de septiembre de 2011
Hotel Name
Hotel Address
Owners Name
Company Name (if applicable)
Correspondence Address
This is an overview of the business you wish to start and should be a summary of the key pointsof your entire plan. It is advisable to write this section once you have completed the business plan. The purpose of this summary is to explain the basics of the business in a way that both informsand interests the reader.
Management Team Mission
Vision Objectives
Nature of Business?
Local MarketplaceIdentify key competitors (Hotels/Resorts etc)
What are they
Competitor Key Offer Core customers famous for?
Customer Analysis
Describe thecurrent and future customers
Current Future
SWOT analysis
This section will help you review the current position of the business and help identify opportunitiesSTRENGTHS of the business – these must be both protected and promoted
WEAKNESSES of the business – identify all business issues that need addressing
OPPORTUNITIES – highlight the areas of greatestopportunity to help reduce weaknesses
THREATS – must be removed if possible in order that your vision for growth can be achieved
What will ensure that customers return to this Hotel?
How willyou differentiate from your competitors?
How do you plan to develop the business?
How will you manage to promote the hotel?
Please outline here how you currently see the Hotel being run, butmore importantly how you intend to operate the Hotel in the future.
Current Offer Proposed Offer
Rooms
Food & Beverage
Entertainment
Conferences & WeddingsSpa
Other
Potential Customers
Are there people in the area not catered for? Would they move pub for a better offer?
Target Customers
Who are your target customers to help increase and...
Hotel Address
Owners Name
Company Name (if applicable)
Correspondence Address
This is an overview of the business you wish to start and should be a summary of the key pointsof your entire plan. It is advisable to write this section once you have completed the business plan. The purpose of this summary is to explain the basics of the business in a way that both informsand interests the reader.
Management Team Mission
Vision Objectives
Nature of Business?
Local MarketplaceIdentify key competitors (Hotels/Resorts etc)
What are they
Competitor Key Offer Core customers famous for?
Customer Analysis
Describe thecurrent and future customers
Current Future
SWOT analysis
This section will help you review the current position of the business and help identify opportunitiesSTRENGTHS of the business – these must be both protected and promoted
WEAKNESSES of the business – identify all business issues that need addressing
OPPORTUNITIES – highlight the areas of greatestopportunity to help reduce weaknesses
THREATS – must be removed if possible in order that your vision for growth can be achieved
What will ensure that customers return to this Hotel?
How willyou differentiate from your competitors?
How do you plan to develop the business?
How will you manage to promote the hotel?
Please outline here how you currently see the Hotel being run, butmore importantly how you intend to operate the Hotel in the future.
Current Offer Proposed Offer
Rooms
Food & Beverage
Entertainment
Conferences & WeddingsSpa
Other
Potential Customers
Are there people in the area not catered for? Would they move pub for a better offer?
Target Customers
Who are your target customers to help increase and...
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