Business Plan

Fast Food Restaurant Business Plan |
Fresin Fries |
GBSiles |

Table of Contents
1. Executive Summary 1
1.1 Objectives 2
1.2 Mission 2
1.3 Keys to Success 2
2. Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 4
2.3 Company Locations and Facilities 4
3. Products 6
3.1 Product Description 6
3.2 Competitive Comparison 6
3.3 Sales Literature 7
3.4Sourcing 7
3.5 Sales Programs 7
3.6 Future Products 7
4. Market Analysis Summary 9
4.1 Market Segmentation 9
4.2 Target Market Segment Strategy 10
4.3 Industry Analysis 11
5. Strategy and Implementation Summary 15
5.1 Competitive Edge 15
5.2 Marketing Strategy 15
5.3 Sales Strategy 16
5.4 Strategic Alliances 18
5.5 Milestones 18
6. Web Plan Summary 20
6.1 Website MarketingStrategy 20
6.2 Development Requirements 20
7. Management Summary 21
7.1 Management Team 21
7.2 Organizational Structure 21
7.3 Personnel Plan 21
8. Financial Plan 23
8.1 Start-up Funding 23
8.2 Break-even Analysis 24
8.3 Projected Profit and Loss 25
8.4 Projected Cash Flow 28
8.5 Projected Balance Sheet 29
8.6 Business Ratios 31
Appendix 33


1. Executive SummaryFresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shoppingand walking around inside a shopping mall.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines),Singapore's retail sector is the strongest in the region.
Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area.
This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to besecured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of itsfounders.
Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.
Please note that all tables are in Singaporean Dollars (1 USD= S$1.60)

Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan »1.1 Objectives
* To establish a presence as a successful local fast food outlets and gain a market share in Singapore's fast food industry.
* To make Fresin Fries a destination spot for mall-goers.
* To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Jakarta, Kuala Lumpur, Bangkok and Manila.
1.2 Mission
Our maingoal is to be one of the most successful fast food outlets in Singapore, starting with one retail outlet located inside a major shopping mall as a "market tester."
Fresin Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop...