Business Report

The Chocolatery
|
Sales decline, period June-December 2011/January-April 2012, branch number two, Bogota - Colombia |
May 7, 2012 |

Total words: Summary: 140 words, Report 710 word, are notincluded tittles, content table and cover page.

Contents

Executive Summary 3
Introduction 4
2. Methodology 4
3. Findings 4
4. Conclusions 6
5. Recommendations 7
References 8Executive Summary

The purpose of this report is to inform about the decrease on sales in the “The Chocolatery” branch number two over the last eight months. The report includes a review of basedata sales report, fieldwork and staff interviews. A major finding indicates a direct link between ongoing construction, i.e. roadwork outside “The Chocolatery” and a decrease in sales. While it isclear that the sales need to improve, this report recommends that “The Chocolatery” has to create and apply a marketing strategy, which will accompany the works building transition. The strategy must befocused towards the business people and local people around the branch, it includes: massive advertising on radio and print media, offering takeaway and delivery service and buy one and get one free,among other strategies, always thinking in quality and good customer service as the main aim.

Introduction

This report has as objective to inform the management why the sales volume of “TheChocolatery” restaurant, has decreased over the past eight months and to recommend ways to recover the sales volume and increase costumer numbers. This report also concerns branch number 2, located inBogota City, International Center.

2. Methodology

This report is compiled from primary research; data will be sourced from sales reports from the last ten months to the present, and will becompiled on charts for simplified observation and understanding of decrease in sales. Also, fieldwork will be held to observe what is happening in the area and interviews with branch’s staff will be...