Business

Páginas: 2 (329 palabras) Publicado: 25 de septiembre de 2012
1.The company needs to establish the ethics that are working in the company and also to make sure that people can trust that the drug or medicine is safe to consume and that if something goes wrongthe company will take measures to fix the imperfections in the product

2. When people start thinking or see that the medicine is unsafe and the company see it also that the sells are going to godown, they must make a public apologize and analyze the medicine with doctors and people that can solve the problem

3. The people benefited by the new government regulations were the people thatconsumed the medicine because they started believing again that nothing bad is going to happen if they take the medicine, because the company takes the cautions to prevent again this neglect

4. It waskind of like surprising to understand what the company had in mind for the second comeback, they were really secure to think that this time the products will be ok for sale, and also they took the riskif some customers talk bad about the company or accuse them for sale the medicine even thinking about what happened beforeIn 1982, seven people died from cyanide-laced Tylenol capsules in the Chicago area. In 1982, Tylenol, owned by Johnson & Johnson, controlled 37 percent of its market with revenue of about$1.2 million. Immediately after the cyanide poisonings, its market share was reduced to seven percent, once the connection was made between the Tylenol capsules and the reported deaths, publicannouncements by Johnson & Johnson were made warning people about the consumption of the product. Furthermore, the company took the dangerous step for the future of the product by the immediate product recallfrom the entire country, which amounted to about 31 million bottles and a loss of more than $100 million dollars. They also halted all advertisements for the product, but let’s see more about it..
Leer documento completo

Regístrate para leer el documento completo.

Estos documentos también te pueden resultar útiles

  • E business
  • Business
  • E Business
  • business
  • Business
  • E business
  • E-business
  • Business

Conviértase en miembro formal de Buenas Tareas

INSCRÍBETE - ES GRATIS