Camaras

Essentials of Management Information Systems, Fifth Edition

Part Project 4 Redesigning Business Processes for Healthlite Yogurt Company
Teaching Objectives • • • • • • • • • To understand thebenefits of redesigning a company’s business processes for sales, marketing, and order processing. To recognize the connection between competitive advantage and business process reengineering. To relateexisting business processes and systems to management, organization, and technology factors and to business problems and challenges. To understand how to create a management plan for improvingbusiness and system processes. To recognize the elements of a sound management plan: objectives, time-frame, major milestones, assessments or costs and benefits of plan implementation. To identify the majorchanges in business processes required to achieve a plan. To identify the major new technology components of a plan that are required to support the new business process. To create a sample data entryscreen or report for a new system. To describe the steps to be taken to handle the conversion from the old system to a new system.

Teaching Suggestions Healthlite Yogurt Company (HYC) offers awide variety of yogurt, as well as other related health products. Their company’s continually changing products compete with other companies’ products for shelf space and sales. HYC has been strugglinglately to deal with the competition because of the “old school” methods of performing day-to-day tasks and activities. HYC is badly in need of a Business Process Reengineering (BPR) phase. Currently,HYC’s employees perform every business task by either passing paper, or calling each other on the telephone. As with “standard” traditional business processes, there are usually traditional companystructures that backup those processes. This is the case with HYC. HYC’s structure contains a Corporate HQ (CHQ), distributed processing plants, distributed sales regions, and a centralized marketing...