Camionetas

2011
Antecedentes Posicionamiento Especificación 2011 Competitividad

Estrategia de Comercialización 2010
CABSTAR ESTÁNDAR EXTENDIDO SEGMENTO

MENUDEO/ FLOTILLAS

FLOTILLA

CAMIONES CLASE 3

MENUDEO/FLOTILLA
FRONTIER V6 GAMA NP 300 GASOLINA FRONTIER 4L TITAN

PICK UP MEDIANA Y FULL SIZE PICK UP LIGERAS

MENUDEO/FLOTILLA

MENUDEO/ FLOTILLAS
GAMA NP300 DIESEL 4X2 4X4 URVANGASOLINA

FLOTILLA

PICK UP LIGERAS

MENUDEO/ FLOTILLAS

FLOTILLA

MENUDEO/FLOTILLA

VANES

URVAN

MENUDEO/ FLOTILLAS

FLOTILLA

VANES

Antecedentes

LCV’s Industria Autimotriz Volumen & Market Share por Marca
160,000 VW Total
2.8% 8.3% 2.3%

Renault Total
1.6%

140,000

9.9%

Peugeot Total Toyota Total
1.5%

120,000

3.5% 4.3%

10.6%

Mitsubishi TotalHonda Total GMC Total NISSAN Total

100,000
3.6% 5.6% 5.7% 5.3%

0.7% 2.0%
42.0% 44.6% 43.1%

41.5%

41.6% 41.7%

10.5%

80,000
39.8% 42.5% 38.5% 40.2% 23.4% 25.2% 24.6% 22.4% 8.4% 23.7% 7.4% 20.3% 24.6% 6.8% 20.0% 9.6% 16.5% 10.9% 13.2% 11.9% 6.5% 23.8% 25.9% 8.8% 43.2% 27.6% 9.3%

60,000

Mercedes Benz Total Isuzu Total Ford Total Dodge Total DINA Total Chevrolet Total

40,00022.8% 11.6%

18.2% 10.1% 23.6%

23.6%

20,000
22.2%

10.2%

12.4% 4.7%

6.1%

0 FY'00 FY'01 FY'02 FY'03 FY'04 FY'05 FY'06 FY'07 FY'08

FY'09

 Históricamente el mercado mexicano de LCV´s ha sido dominado por Nissan, seguido por FORD quien ha tenido presencia con Pick Up Medianas y grandes. Dodge les sigue con buenos productos en Pick Up y Vanes medianas, finalmente Toyotatiene fuerte presencia en Pick Up y Vanes medianas sin embargo. Existen subsegmentos en los que Nissan Mexicana hoy en día prácticamente no tiene presencia; como: en los subsegmentos de Pick Up pequeñas; Vans pequeñas, Vanes grandes y camiones clase 4 y 5.

FY'10 YTD Jun

LCV’s mix de venta por segmento
160,000 140,000
11.9% 13.7% 14.8% 11.8%

Van (Cargo & Passenger)

120,000
24.5% 8.7%10.6% 13.7% 12.8% 6.4% 10.9% 4.0% 13.0% 9.3% 15.4% 19.9% 26.6%

Pick Up Medium
16.7%

100,000 80,000 60,000

28.9%

Pick Up Light
27.6% 40.2% 41.5% 40.1% 37.7% 39.3%

49.5% 47.0%

41.6% 49.3%

45.2%

Trucks

40,000 20,000
16.2% 24.9% 16.4% 40.7% 18.2%

35.8%

33.8%

33.8%

28.4%

30.7%

26.8%

23.4%

19.6%

18.5%

0 FY'00 FY'01 FY'02 FY'03 FY'04 FY'05 FY'06FY'07 FY'08 FY'09

FY'10 YTD Jun

 In terms of volume Pick Up light segment is the most important with around 45K units sold average, but from 2005 up 2009, Pick Up Medium has become the second most important segment with more than 32K units sold per year, growing more than +115% vs 2004. Vans Medium has grown too in the last 5 years from 11.8% to 16.7% segment share in LCV´s market.Trucks market decreased it´s share, mainly because this segment is affected more directly by the economic global crisis & in case of COE models, the exchange transaction prices among Mex & Europe.

Nissan Performance by segment
60,000

Pick Up Light

40,000

Pick Up Medium
Toyota Total

50,000 NISSAN Total 40,000

35,000

30,000

83.5% MS
30,000 20,000

25,000

3% MS

NISSANTotal Mitsubishi Total Honda Total GMC Total

Ford Total
20,000

Dodge Total
15,000

Ford Total

Chevrolet Total 10,000

10,000

Dodge Total Chevrolet Total

5,000

0 FY'00 FY'01 FY'02 FY'03 FY'04 FY'05 FY'06 FY'07 FY'08 FY'09 FY'10 YTD Jun

0 FY'00 FY'01 FY'02 FY'03 FY'04 FY'05 FY'06 FY'07 FY'08 FY'09

20,000 18,000 16,000 14,000 12,000 10,000

Van Medium Cargo & Pass30,000

VW Total Toyota Total
25,000

Trucks class 3

FY'10 YTD Jun

NISSAN Total

50.7% MS

Renault Total
20,000

Mercedes Benz Trucks Total

Peugeot Total
15,000

0.2% MS
10,000

Isuzu Total

NISSAN Total 8,000 6,000 4,000 2,000 0 FY'00 FY'01 FY'02 FY'03 FY'04 FY'05 FY'06 FY'07 FY'08 FY'09 FY'10 YTD Jun Mercedes Benz Vans Total Ford Total
5,000 Ford Total

Dodge...