Campaña Publicitaria Samnsung

PRESENTING A CAMPAIGN

In the advertising campaign of Samsung Galaxy Note, currently, we find different ads in the media and exteriors.
We can find ads in the bus, spots in television andinternet and in the subway.
With these ads, Samsung wants to present a new concept of mobile. Samsung wants to highlight the benefits of having a big screen in a mobile.
The campaignhas been designed and developed by Cheil Spain, Samsung official agency in our country.
The advertising campaign was a success, because there have been more sales than expected.
* Ad in the bus
In this ad, Samsungpresent a new concept of mobile. The ad states that the product is not a phone or a tablet. The demographics they are trying to get to are all citizens.
The way they are trying to reach or persuadesuch target audience is logos, because an advertisement will give you the evidence, mobile screen is big for a conventional mobile.



* Ad in the subway
The campaign, designed and developedby Cheil Spain, Samsung official agency in our country, is based on a technique known as naming rights which involves tying a name well known (place, event, character ...) to of a brand or company.Metro de Madrid has decided to rename, to the amazement of everyone in Madrid, the legendary Sol station with the name of Sol Galaxy Note. This is the first time in history that acompany Metro sponsors one of their stops in the network, to the point of giving up the name of one of its most popular products.
Is the busiest station in Madrid, which spends more than five million passengers permonth.
The way they are trying to reach or persuade such target audience is logos, because an advertisement will give you the evidence, mobile screen is big for a conventional mobile.

* Spot inTV
The spot in TV shows the product qualities. This ad teaches us how to use the product and one of its developments, the use of the pen in the mobile.
This ad is logos, because shows the...