Capitulo 1 Ragsdale
Páginas: 41 (10101 palabras)
Publicado: 27 de marzo de 2012
Licensed to: iChapters User
Spreadsheet Modeling & Decision Analysis, Sixth Edition Cliff T. Ragsdale Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Charles McCormick, Jr. Developmental Editor: Maggie Kubale Editorial Assistant: Nora Heink Marketing Director: Adam Marsh Sr. Content Project Manager: Holly Henjum Media Editor: ChrisValentine Print Buyer: Miranda Klapper Sr. Marketing Communications Manager: Libby Shipp Production Service: MPS Limited, a Macmillan Company Sr. Art Director: Stacy Jenkins Shirley Internal Designer: cMiller Design Cover Designer: Stuart Kunkler, triARTis Communications Cover Image: Detail showing profile view of the Farnese Hercules by Glykon. Image by © Araldo de Luca/CORBIS; o o © AlexanderHafemanny Rights Acquisitions Specialist: Mardell Glinski Schultz
© 2012, 2011 South-Western, Cengage Learning
ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution,information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit allrequests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ExamView® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. © 2008 Cengage Learning.All Rights Reserved.
Library of Congress Control Number: 2010935205 Student Edition ISBN-13: 978-0-538-74632-8 Student Edition ISBN-10: 0-538-74632-7
South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.cengage.com Purchase any of our productsat your local college store or at our preferred online store www.CengageBrain.com
Printed in the United States of America 1 2 3 4 5 6 7 14 13 12 11 10
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review hasdeemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Chapter 1
Introduction to Modeling and Decision Analysis
1.0 Introduction
This book is titled Spreadsheet Modeling and Decision Analysis: A Practical Introduction to ManagementScience, so let’s begin by discussing exactly what this title means. By the very nature of life, all of us must continually make decisions that we hope will solve problems and lead to increased opportunities for ourselves or the organizations for which we work. But making good decisions is rarely an easy task. The problems faced by decision makers in today’s competitive, fast-paced businessenvironment are often extremely complex and can be addressed by numerous possible courses of action. Evaluating these alternatives and choosing the best course of action represents the essence of decision analysis. During the past decade, millions of business people discovered that one of the most effective ways to analyze and evaluate decision alternatives involves using electronic spreadsheets to...
Spreadsheet Modeling & Decision Analysis, Sixth Edition Cliff T. Ragsdale Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Charles McCormick, Jr. Developmental Editor: Maggie Kubale Editorial Assistant: Nora Heink Marketing Director: Adam Marsh Sr. Content Project Manager: Holly Henjum Media Editor: ChrisValentine Print Buyer: Miranda Klapper Sr. Marketing Communications Manager: Libby Shipp Production Service: MPS Limited, a Macmillan Company Sr. Art Director: Stacy Jenkins Shirley Internal Designer: cMiller Design Cover Designer: Stuart Kunkler, triARTis Communications Cover Image: Detail showing profile view of the Farnese Hercules by Glykon. Image by © Araldo de Luca/CORBIS; o o © AlexanderHafemanny Rights Acquisitions Specialist: Mardell Glinski Schultz
© 2012, 2011 South-Western, Cengage Learning
ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution,information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit allrequests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ExamView® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. © 2008 Cengage Learning.All Rights Reserved.
Library of Congress Control Number: 2010935205 Student Edition ISBN-13: 978-0-538-74632-8 Student Edition ISBN-10: 0-538-74632-7
South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.cengage.com Purchase any of our productsat your local college store or at our preferred online store www.CengageBrain.com
Printed in the United States of America 1 2 3 4 5 6 7 14 13 12 11 10
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review hasdeemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Chapter 1
Introduction to Modeling and Decision Analysis
1.0 Introduction
This book is titled Spreadsheet Modeling and Decision Analysis: A Practical Introduction to ManagementScience, so let’s begin by discussing exactly what this title means. By the very nature of life, all of us must continually make decisions that we hope will solve problems and lead to increased opportunities for ourselves or the organizations for which we work. But making good decisions is rarely an easy task. The problems faced by decision makers in today’s competitive, fast-paced businessenvironment are often extremely complex and can be addressed by numerous possible courses of action. Evaluating these alternatives and choosing the best course of action represents the essence of decision analysis. During the past decade, millions of business people discovered that one of the most effective ways to analyze and evaluate decision alternatives involves using electronic spreadsheets to...
Leer documento completo
Regístrate para leer el documento completo.