Caso resuelto de spss

Case 15.2

Auto Online Web site Usage Survey (Part I)

Case Objective Students will perform descriptive analyses with SPSS using a data set provided to them. Answers to Case Questions Perform the proper descriptive analysis with SPSS Student Version on all of the questions on the questionnaire. Note: The data set for the Auto Online Web site Usage Survey is “AutoOnline.sav” and it is to bedownloaded from the Prentice Hall textbook web site. The data set’s variables are set up, for the most part, with variable names that are easy to associate with the questions in the questionnaire. It will be helpful if the “variable lists” option is set to “file” (Edit-Options-General) as the variable names will appear in the order of the associated questions on the questionnaire when doing SPSSanalyses. To answer the questions, students must: (1) identify the relevant question(s) on the questionnaire, (2) determine the response scaling assumptions, (3) identify and perform the proper descriptive analysis, and (4) maintain a printout or a file of output for each set of answers. The following table contains identification of the scaling assumptions of the various questions on thequestionnaire, and the appropriate SPSS output table follows the identification. Question 1 is a nominal scale, so use Frequencies.
Visited Auto Online we bsite in past 3 months? Cumulative Percent 100.0

Valid

Yes

Frequency 1400

Percent 100.0

Valid Percent 100.0

Questions 2 and 3 are interval scales, and Question 4 is a ratio scale, so Descriptives should be used.

De scriptiveStatistics N How often do you make purchases through the Internet? I like using the Internet. I use the Internet to research purchases I make. I think purchasing items from the Internet is safe. The Internet is a good tool to use when researching an automobile purchase. The Internet should not be used to purchase vehicles. Online dealerships are just another way of getting you into the traditionaldealership. I like the process of buying a new vehicle. I don't like to hassle with car salesmen. About how many times before you bought your automobile did you visit the Auto Online website? Valid N (listwise) 1400 1400 1400 1400 1400 Minimum 1 1 1 1 1 Maximum 5 5 5 5 5 Mean 2.82 2.82 3.11 2.82 2.82 Std. Deviation 1.304 1.263 1.265 1.302 1.265

1400

1

5

3.10

1.387

1400

1

5

2.121.012

1400 1400

1 1

5 5

1.83 3.40

1.178 1.620

1400 1400

1

16

6.61

3.171

Question 5 involves several nominal variables, so Frequencies should be used.
Found out about Auto Online from a friend Cumulative Percent 94.2 100.0

Valid

No Yes Total

Frequency 1319 81 1400

Percent 94.2 5.8 100.0

Valid Percent 94.2 5.8 100.0

Found out about Auto Onlinefrom a billboard Cumulative Percent 96.6 100.0

Valid

No Yes Total

Frequency 1353 47 1400

Percent 96.6 3.4 100.0

Valid Percent 96.6 3.4 100.0

Found out about Auto Online from an Internet banner Cumulative Percent 83.1 100.0

Valid

No Yes Total

Frequency 1163 237 1400

Percent 83.1 16.9 100.0

Valid Percent 83.1 16.9 100.0

Found out about Auto Online by We b surfingCumulative Percent 56.6 100.0

Valid

No Yes Total

Frequency 792 608 1400

Percent 56.6 43.4 100.0

Valid Percent 56.6 43.4 100.0

Found out about Auto Online from a search engine Cumulative Percent 33.6 100.0

Valid

No Yes Total

Frequency 471 929 1400

Percent 33.6 66.4 100.0

Valid Percent 33.6 66.4 100.0

Found out about Auto Online from television Cumulative Percent67.7 100.0

Valid

No Yes Total

Frequency 948 452 1400

Percent 67.7 32.3 100.0

Valid Percent 67.7 32.3 100.0

Found out about Auto Online at a theater Cumulative Percent 96.3 100.0

Valid

No Yes Total

Frequency 1348 52 1400

Percent 96.3 3.7 100.0

Valid Percent 96.3 3.7 100.0

Found out about Auto Online from a ne wspape r Cumulative Percent 94.7 100.0

Valid...