Caso Sal Andrews 2012

CASO EMPRESARIAL 10
ACNIELSEN (2)

A continuación presentamos los anexos correspondientes al Caso Empresarial 10, ACNielsen (2), relativo a la compañía Astoria, que se incluye en el texto que acompaña este CD Rom. Esta información es necesaria para contestar los planteamientos del mismo.











JJ =junio-julio
AS =agosto-septiembre
ON =octubre-noviembre
DE =dieciembre-eneroFM =febrero-marzo
AM =abril-mayo



Anexo 1
PARTICIPACIÓN EN VENTAS AL CONSUMIDOR

Unidades en miles de kilos
Total Centroamérica

|Absolutos |2666 |2776 |3038 |3465 |3395 |3264 |3242 |19179 |
|Panif Condesa |38.2 |37.8 |38.0 |38.9 |39.4 |39.1|38.4 |38.6 |
|Panif Proma |15.6 |15.5 |16.6 |16.7 |17.4 |16.9 |16.7 |16.7 |
|Lyra |8.5 |7.3 |6.9 |6.7 |6.7 |6.8 |7.3 |6.9 |
|La estancia |4.5 |5.6 |4.4 |4.0 |4.0|4.2 |4.3 |4.4 |
|Reina |1.8 |1.9 |1.6 |1.4 |1.3 |1.2 |1.3 |1.4 |
|Las Margaritas |2.1 |2.1 |1.8 |1.2 |1.2 |1.5 |1.7 |1.6 |
|Panif Brenda |7.1 |7.0 |7.4|7.1 |6.9 |6.7 |6.6 |7.0 |
|Isabella |2.3 |2.1 |1.8 |2.0 |1.6 |1.7 |1.7 |1.8 |
|Antiguo |2.8 |2.5 |2.3 |2.6 |2.3 |2.2 |2.3 |2.4 |
|Ricopan |2.5|1.7 |1.4 |1.4 |1.3 |1.1 |1.3 |1.3 |
|La Casera |1.8 |2.2 |3.0 |3.1 |3.2 |3.2 |3.3 |3.0 |
| |JJ98 |AS98 |ON98 |DE99 |FM99 |AM99 |JJ99 | |



Anexo 2
VALOR ENDÓLARES POR MILES DE KILOS

|Absolutos |4984 |5186 |5595 |6392 |6365 |6126 |6027 |35691 |
|Panif Condesa |41.5 |40.9 |41.4 |42.1 |42.1 |41.6 |41.0 |41.6 |
|Panif Proma |18.3 |18.9 |19.4 |20.3|21.6 |22.1 |22.2 |20.8 |
|Lyra |8.5 |7.3 |7.0 |6.8 |6.9 |7.0 |7.3 |7.1 |
|La estancia |4.8 |5.7 |4.6 |4.0 |3.8 |3.9 |4.0 |4.3 |
|Reina |1.7 |1.7 |1.5|1.2 |1.1 |1.0 |1.1 |1.3 |
|Las Margaritas |2.2 |2.0 |1.7 |1.1 |1.1 |1.3 |1.4 |1.4 |
|Panif Brenda |4.7 |4.5 |4.9 |4.7 |4.4 |4.3 |4.2 |4.5 |
|Isabella |1.3|1.2 |1.0 |1.1 |0.9 |1.0 |1.0 |1.0 |
|Antiguo |1.9 |1.6 |1.5 |1.7 |1.5 |1.5 |1.5 |1.5 |
|Ricopan |2.6 |1.7 |1.3 |1.3 |1.1 |1.0 |1.1 |1.2 |
|La Casera...