casos practicos

“ LA GAVIOTA FELIZ”

Datos de la empresa:


Grupo
1
2
3
4
5
Ventas (miles €)
50
150
350
250
200
Precio a pagar(u.m)
20
15
10
8
6
Coste variable(u.m)
5
5
5
5
5

Si sedecide fijar un precio único:
P(20)= 50 (20-5)= 750
P(15)= (50+150)(15-5)= 2000
P(10)= (50+150+350)(10-5)= 2750
P (8) = (50+150+350+250)(8-5)= 2400
P (6) = (50+150+350+250+200)(6-5)= 1000Si se decide fijar UN PRECIO ÚNICO, el precio más conveniente sería de 10 u.m ya que a ese precio se obtiene el mayor beneficio 2750 (miles €).

Si se decide fijar por dos precios:
P(20,15)=50(20-5)+150(15-5)= 2250
P(20,10)= 50(20-5)+(150+350)(10-5)= 3250
P(20,8)= 50(20-5)+(150+350+250)(8-5)= 3000
P(20,6)= 50(20-5)+(150+350+250+200)(6-5)= 1700
P(15,10)= (50+150)(15-5)+350(10-5)= 3750P(15,8)= (50+150)(15-5)+(350+250)(8-5)= 3800
P(15,6)= (50+150)(15-5)+(350+250+200)(6-5)= 2800
P(10,8)= (50+150+350)(10-5)+250(8-5)= 3500
P(10,6)= (50+150+350)(10-5)+(250+200)(6-5)= 3200P(8,6)= (50+150+350+250)(8-5)+200(6-5)= 2600

Si se decide fijar por DOS precios, la combinación de precios más favorable sería P(15,8) u.m. ya que a esa combinación se obtiene el mayor beneficio, 3800(miles €).

Si se decide fijar por tres precios:
P(20,15,10)= 50(20-5)+150(15-5)+350(10-5)= 4000
P(20,15,8)= 50(20-5)+150(15-5)+(350+250)(8-5)= 4050
P(20,15,6)=50(20-5)+150(15-5)+(350+250+200)(6-5)= 3050
P(20,10,8)= 50(20-5)+(150+350)(10-5)+250(8-5)= 4000
P(20,10,6)= 50(20-5)+(150+350)(10-5)+(250+200)(6-5)= 3700
P(20,8,6)= 50(20-5)+(150+350+250)(8-5)+200(6-5)= 3200
P(15,10,8)=(50+150)(15-5)+350(10-5)+250(8-5)= 4500
P(15,10,6)= (50+150)(15-5)+350(10-5)+(250+200)(6-5)= 4200
P(15,8,6)= (50+150)(15-5)+(350+250)(8-5)+200(6-5)= 4000
P(10,8,6)=(50+150+350)(10-5)+250(8-5)+200(6-5)= 3700
Si se decide fijar por TRES precios, la combinación de precios más favorable sería P(15,10,8) u.m. ya que a esa combinación se obtiene el mayor beneficio, 4500 (miles €).

Si se...