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Publicado: 21 de octubre de 2012
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You Can't Play the Game If You Don't Know the Rules : Career Opportunities in Sports Management Carter, David M. Impact Publications 1570230056 9781570230059 9780585269238 English Sports--Management--Vocational guidance--United States. 1994 GV716.C37 1994eb 796/.06/9Sports--Management--Vocational guidance--United States.
Page i
You Can't Play the Game If You Don't Know the Rules
Career Opportunities in Sports Management
David M. Carter
IMPACT PUBLICATIONS Manassas Park, VA
Page ii
Copyright © 1994 by David M. Carter All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any mannerwhatsoever without written permission of the publisher: IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA 22111, Tel. 703/361-7300. Library of Congress Cataloguing-in-Publication Data Carter, David M., 1964 You can't play the game if you don't know the rules : uncovering career opportunities in sports management / David M. Carter. p. cm. Includes bibliographical references and index. ISBN1-57023-005-6 : $14.95 1. SportsManagementVocational guidanceUnited States. I. Title. GV716.C37 1994 796´.06´9dc20 93-47435 CIP For information on distribution or quantity discount rates, Tel. 703/361-7300, FAX 703/335-9486, or write to: Sales Department, IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA 22111-5211. Distributed to the trade by National Book Network, 4720 Boston Way, SuiteA, Lanham, MD 20706, Tel. 301/459-8696 or 800/462-6420.
Page iii
CONTENTS
Acknowledgements Foreword Part I Getting Into the Game Chapter 1 The Industry and Its Players Athletic Departments Athlete Representation Firms Franchises, Unions and Leagues Media Sports Management Companies Chapter 2 Skills for Success Personal Self-Realization Education Vision and Planning Build Relationships AddValue 1 6 6 6 7 7 8 8 9 10 11 12 13 ix xi
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Part II The Athletic Department Chapter 3 Politics, Perks, and the Student-Athlete Talk About a Bureaucracy! The Financial Stranglehold Academic Politicking and Other Perks On the Horizon The Old Boy Network The Athletic Department vs. the NCAA Cause and Effect Chapter 4 In the Trenches (by Frank Stephens) Overtime Part III AthleticRepresentation Firms Chapter 5 Agents Personal Representation The Agent's Role The Work of Agents How Agents Are Compensated Qualitative Representation The Agent/Athlete Selection Process Agent Regulation (or Lack Thereof) Cause and Effect 57 57 60 64 68 69 71 72 76 19 20 22 27 30 32 34 38 40 49
Page v
Chapter 6 An Inside Look at the Personal Representation Process (by Stephen P. Freyer) OvertimePart IV Franchise Management Chapter 7 Franchise Management Management Opportunities "Cash in"Sources of Revenue "Cash Out"Mounting Expenses A Closer Look at Players' Salaries A Delicate Balance Between Winning and Franchise Profitability Race Relations How Profits are Affected by 'Hidden' Economic Factors Passing the Cost Along to the Fan Turf Battles Player Associations and League Offices Causeand Effect Chapter 8 Don't Stop the Noiseor I Will Lose My Job (by Bryan Deierling) Overtime Part V The Media Chapter 9 The Media: The Tail Wags the Dog Historical Influences
78 86
93 93 97 99 101 103 106 109 112 114 115 119 120 133
141 141
Page vi
Sports and Television The Impact of Volatile Rights Fees The Evolution of Cable Television Forecasting Media's Impact on SportsBroadcasting The "Fine" Print Media's Future Case and Effect Chapter 10 Stay Tuned, the Media May Be Changing (by Lonnie White) Overtime Part VI Sports Management Companies Chapter 11 Key Industry Players The Sports Management Business Sports Marketing/Public Relations Firms Special Event Marketing and Management Groups Venue Management Firms Sports-Marketing "Driven" Corporations Financial Management...
You Can't Play the Game If You Don't Know the Rules : Career Opportunities in Sports Management Carter, David M. Impact Publications 1570230056 9781570230059 9780585269238 English Sports--Management--Vocational guidance--United States. 1994 GV716.C37 1994eb 796/.06/9Sports--Management--Vocational guidance--United States.
Page i
You Can't Play the Game If You Don't Know the Rules
Career Opportunities in Sports Management
David M. Carter
IMPACT PUBLICATIONS Manassas Park, VA
Page ii
Copyright © 1994 by David M. Carter All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any mannerwhatsoever without written permission of the publisher: IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA 22111, Tel. 703/361-7300. Library of Congress Cataloguing-in-Publication Data Carter, David M., 1964 You can't play the game if you don't know the rules : uncovering career opportunities in sports management / David M. Carter. p. cm. Includes bibliographical references and index. ISBN1-57023-005-6 : $14.95 1. SportsManagementVocational guidanceUnited States. I. Title. GV716.C37 1994 796´.06´9dc20 93-47435 CIP For information on distribution or quantity discount rates, Tel. 703/361-7300, FAX 703/335-9486, or write to: Sales Department, IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA 22111-5211. Distributed to the trade by National Book Network, 4720 Boston Way, SuiteA, Lanham, MD 20706, Tel. 301/459-8696 or 800/462-6420.
Page iii
CONTENTS
Acknowledgements Foreword Part I Getting Into the Game Chapter 1 The Industry and Its Players Athletic Departments Athlete Representation Firms Franchises, Unions and Leagues Media Sports Management Companies Chapter 2 Skills for Success Personal Self-Realization Education Vision and Planning Build Relationships AddValue 1 6 6 6 7 7 8 8 9 10 11 12 13 ix xi
Page iv
Part II The Athletic Department Chapter 3 Politics, Perks, and the Student-Athlete Talk About a Bureaucracy! The Financial Stranglehold Academic Politicking and Other Perks On the Horizon The Old Boy Network The Athletic Department vs. the NCAA Cause and Effect Chapter 4 In the Trenches (by Frank Stephens) Overtime Part III AthleticRepresentation Firms Chapter 5 Agents Personal Representation The Agent's Role The Work of Agents How Agents Are Compensated Qualitative Representation The Agent/Athlete Selection Process Agent Regulation (or Lack Thereof) Cause and Effect 57 57 60 64 68 69 71 72 76 19 20 22 27 30 32 34 38 40 49
Page v
Chapter 6 An Inside Look at the Personal Representation Process (by Stephen P. Freyer) OvertimePart IV Franchise Management Chapter 7 Franchise Management Management Opportunities "Cash in"Sources of Revenue "Cash Out"Mounting Expenses A Closer Look at Players' Salaries A Delicate Balance Between Winning and Franchise Profitability Race Relations How Profits are Affected by 'Hidden' Economic Factors Passing the Cost Along to the Fan Turf Battles Player Associations and League Offices Causeand Effect Chapter 8 Don't Stop the Noiseor I Will Lose My Job (by Bryan Deierling) Overtime Part V The Media Chapter 9 The Media: The Tail Wags the Dog Historical Influences
78 86
93 93 97 99 101 103 106 109 112 114 115 119 120 133
141 141
Page vi
Sports and Television The Impact of Volatile Rights Fees The Evolution of Cable Television Forecasting Media's Impact on SportsBroadcasting The "Fine" Print Media's Future Case and Effect Chapter 10 Stay Tuned, the Media May Be Changing (by Lonnie White) Overtime Part VI Sports Management Companies Chapter 11 Key Industry Players The Sports Management Business Sports Marketing/Public Relations Firms Special Event Marketing and Management Groups Venue Management Firms Sports-Marketing "Driven" Corporations Financial Management...
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